Persuading Writing a persuasive letter

Agenda Read Look at types of persuasion Read sample letters Watch an awesome video Look at advertisements Read sample letters Review business letter format Create a rubric for the persuasive letter

Types of Persuading Aristotle (384-322 BCE) – Student of Plato; wrote on logic, philosophy, ethics, physics, biology, psychology, politics and rhetoric. Rhetoric – the art of speaking; the art of PERSUASION. What’s the goal of persuasion? To change someone’s point of view To inspire others to take action

Logos, Ethos and Pathos Logos = Logic Ethos = Ethics or Image What do these words mean? I don’t speak Greek! Logos = Logic Ethos = Ethics or Image Pathos = Emotions or Passion

Persuading Logos, ethos, and pathos + language = changing point of views and motivation.

LOGOS Logic? How do you appeal to someone’s logic? Facts Evidence Reason Percentages Statistics Case studies Cause and effect

ETHOS Ethics and character How do you appeal to someone’s character? Credible Educated Reliable Fair Trustworthy Honest Ethical

PATHOS Feelings? How do you appeal to someone’s emotions? Invite readers to care about your subject through; Diction Evidence Claims that inspire Love Pity Justice Patriotism Hope Jealousy Anger Fear

VIDEO Promoting Ugly What are some ugly, but popular, products? How would you promote ugly fruit and vegetables? Which technique would you use and why? https://www.youtube.com/watch?v=lqEqG4cyNNU VIDEO

Advertisements Activity Essential Learnings 1. In small group discussions and prepared speeches, students will present a personal viewpoint to a group of listeners. (S/L) 2. Students will listen to others and articulate their personal response while demonstrating consideration for the opinions of others. (S/L) 5. Students will use a variety of reading strategies to seek meaning and respond critically to texts. This includes the terminology required for critical response – compare, contrast, defend, discuss, identify, illustrate, and support. (R/V)

Advertisement Pathos Ethos Logos Students will examine advertisements from magazines and the newspaper to identify examples of persuasion. Find examples of: logos, ethos and pathos Be prepared to defend your opinion  Pathos Ethos Logos Emotions Fear – buy it Desire Empathy Hunger Character and identity Celebrity Uniform Professionalism Logic Facts Percentages Charts Lots of words

Pathos, Ethos or Logos _____ A child is shown covered in bug bites after using an inferior bug spray. _____ Tiger Woods endorses Nike. _____ Sprite Zero is 100% sugar-free. _____ A 32-oz. bottle of Tide holds enough to wash 32 loads. _____ A commercial shows an image of a happy couple riding in a Corvette. _____ Cardiologists recommend Ecotrin more than any other brand of aspirin. _____ Advil Liqui-Gels provide up to 8 hours of continuous pain relief. _____ Miley Cyrus appears in Oreo advertisements. _____ People who need more energy drink Red Bull Energy Drink. _____ A magazine ad shows people smiling while smoking cigarettes.

Vacuum Cleaner “I am reaching out to you in hopes for an answer to an unusual request for my son who is autistic …” video

Sample Letters Identify; The type(s) of persuasion Its effectiveness Strengths Weaknesses Format

Business Letter Format

Create a rubric What will be graded in the final letter?

Write your letter Use a graphic organizer to plan Write Proofread and revise Publish (typed, double-spaced, Times New Roman or Calibiri 12 pts.)