ProductManagementTraining Call Us Today: TAKE THIS COURSE Since 1993, Tonex has specialized in providing industry-leading training, courses, seminars, workshops, and consulting services. Fortune 500 companies certified.

Since 1993, Tonex has specialized in providing industry-leading training, courses, seminars, workshops, and consulting services. Why Tonex ? --Presenting highly customized learning solutions is what we do. For over 30 years TONEX has worked with organizations in improving their understanding and capabilities in topics often with new development, design, optimization, regulations and compliances that, frankly, can be difficult to comprehend. --Ratings tabulated from student feedback post-course evaluations show an amazing 98 percent satisfaction score. --Reasonably priced classes taught by the best trainers is the reason all kinds of organizations from Fortune 500 companies to government’s most important agencies return for updates in courses and hands-on workshops

TAKE THIS COURSE Audience: Course designed for: Product and brand marketing managers and directors Product marketing managers Program managers Project managers Product management team members Price: $1, Course Number: 1003 Length: 2 Days Product Management Training

Product Management training by TONEX covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management training teaches critical business skills and a strategic framework for superior Product Management that will drive organizations to new levels of profitability with new and innovative products. TAKE THIS COURSE Product Management Training

TONEX TRAINING Product Management Training 2 Days Course Call Us Today: TAKE THIS COURSE Product Management Training

TAKE THIS COURSE Learning Objectives: Upon completion of this intensive course the participants will be able to: Define and layout Strategic Planning, Execution and Product Launch Identify and specify market requirements and the role of product management Identify major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Demonstrate a thorough understanding of both theoretical and practical product management and product marketing management, including underlying concepts, principles and terminology Evaluate and implement different aspects of product management and product marketing management strategy, including: New product development though product elimination and Start-up companies through established organizations Understand product life cycle considerations and differentiation Understand Product marketing and product planning Product Life Cycle (PLC) including Development, Introduction, Growth, Mature and Decline Identify Product Lifecycle Management (PLM) Develop product roadmaps Develop differentiated product positioning Product Management Training

TAKE THIS COURSE Specify and manage the creation of customer specific products Define new products and gathering product requirements (New Product Development) Translate feature requirements into engineering specifications Lead teams to ensure execution towards product objectives Bring new products to market Develop product sales tools and collateral Understand product launch process Develop a sustainable Product Management Framework to grow revenue and gain market share Product Management Training

TONEX TRAINING Product Management Training 2 Days Course Call Us Today: TAKE THIS COURSE Product Management Training

TAKE THIS COURSE Course Content: Introduction to Product Management Competitor Analysis Market Potential and Sales Forecasting Developing Product Strategies Defining a Product Management System Channel Management Product Management Training

TONEX TRAINING Product Management Training 2 Days Course Call Us Today: TAKE THIS COURSE Product Management Training

TAKE THIS COURSE Introduction to Product Management: What is Product Management? Product Management Structure Product Management Strategy Product Life Cycle Products, Services, Branding and Strategy Marketing Mix and Buyers Value chain, Pricing, Product Launches and Product Roadmaps Roles, Processes and Requirements Product Portfolio Planning Product Management Process Marketing for Product Managers Finance for Product Managers Market Leadership Marketing Planning Defining the Competitive Set Defining A framework for Product Excellence Customer and Market Research Product Management Training

TONEX TRAINING Product Management Training 2 Days Course Call Us Today: TAKE THIS COURSE Product Management Training

TAKE THIS COURSE Competitor Analysis: Competitor Array Competitor Profiling Media Scanning New competitors Customer Analysis Market Potential and Sales Forecasting: Developing Product Strategy New Products Pricing Decisions Advertising Decisions Promotions Product Management Training

TAKE THIS COURSE Developing Product Strategies: People, Teams and Culture Co-Development and Alliances Product Discovery Defining a Product Management System: Strategies and models for marketing success Key reports and relationships Strategic Role of Product Management Channel Management: Service and Direct Customer-Based Marketing Financial Analysis Marketing Metrics Governance and Organizational Structures Product Management Training

TONEX TRAINING Product Management Training 2 Days Course Call Us Today: TAKE THIS COURSE Product Management Training

TAKE THIS COURSE Workshops using TONEX Product Management Framework (Hands-on): Create competitive intelligence to develop winning business strategies Develop a corporate and Product Strategy Working with a Business Plan Buying Process and Customer Retention Channel Support Innovation Develop a Voice of Customer (VoC) Positioning and Marketing Plan Customer Acquisition and Pricing Define techniques to beat the competition Define lifecycle map of your product portfolio Leadership Innovation Product Innovation Requirements Technology Innovation Marketing and Sales Innovation Product Management Training

TONEX TRAINING Product Management Training 2 Days Course Call Us Today: TAKE THIS COURSE Product Management Training

Contact Tonex Training Expert Dallas, TX: 1400 Preston Rd., Suite 400 Plano, Texas Tel: Washington, DC: 1025 Connecticut Ave, NW Suite 1000 Washington, DC Tel: International: Fax: Visit Tonex website

TAKE THIS COURSE Product Management Training