Research Methods: Concepts and Connections First Edition

Slides:



Advertisements
Similar presentations
CHAPTER 9, survey research
Advertisements

Determining How to Select a Sample
© 2004 Prentice-Hall, Inc.Chap 1-1 Basic Business Statistics (9 th Edition) Chapter 1 Introduction and Data Collection.
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter 8 Using Survey Research.
Determining the Sample Plan
Chapter 8 Selecting Research Participants. DEFINING A POPULATION BY A RANDOM NUMBERS TABLE  TABLE 8.1  Partial Page of a Random Numbers Table  ____________________________________________________________________________.
Survey Research Slides Prepared by Alison L. O’Malley Passer Chapter 7.
McGraw-Hill/Irwin McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
1 Hair, Babin, Money & Samouel, Essentials of Business Research, Wiley, Learning Objectives: 1.Understand the key principles in sampling. 2.Appreciate.
1. Population and Sampling  Probability Sampling  Non-probability Sampling 2.
Marketing Information System A Marketing Information System is the structure of people, equipment, and procedures used to gather, analyze, and distribute.
ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH © 2009 The McGraw-Hill Companies, Inc.
Survey Research (1) WHY CONDUCT SURVEYS? CONSTRUCTING QUESTIONS RESPONSES TO QUESTIONS FINALIZING THE QUESTIONNAIRE ADMINISTERING SURVEYS 1.
4.05 Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue 4.00 Understand promotion and.
Chapter 1 Introduction and Data Collection
Chapter 2 Data Production.
Sampling Methods Topic 4.
Stat 100 Jan. 21 Read Chapter 4, Try problems 1,2, 5,7,9,14,15,17
Chapter 9 Selecting the Sample.
METHODS IN BEHAVIORAL RESEARCH
Advertising Research.
Evaluating Survey Data Collection Methods
Observational Research
Collecting Data with Surveys and Scientific Studies
Research Methods: Concepts and Connections First Edition
Determining How to Select a Sample
CHAPTER 4 Designing Studies
Graduate School of Business Leadership
Surveys of Internet Use
Population and samples
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
4 Sampling.
Sampling Techniques & Samples Types
Sampling: Theory and Methods
Research Methods: Concepts and Connections First Edition
محيط پژوهش محيط پژوهش كه قلمرو مكاني نيز ناميده مي شود عبارت است از مكاني كه نمونه هاي آماري مورد مطالعه از آنجا گرفته مي شود .
NRSG 790: Methods for Research and Evidence Based Practice
ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH
Chapter 7 Survey research.
Chapter Eight: Quantitative Methods
Section 5.1 Designing Samples
Business Research Methods
Chapter 1 Getting Started Understandable Statistics Ninth Edition
Research Methods: Concepts and Connections First Edition
Research Methods: Concepts and Connections First Edition
Lecture 2: Data Collecting and Sampling
Sampling Sampling relates to the degree to which those surveyed are representative of a specific population The sample frame is the set of people who have.
Sampling Lecture 10.
Data Collection and Sampling
Lesson#1 Gathering Data
EVALUATING STATISTICAL REPORTS
SOCIOLOGY RESEARCH METHODS.
Types of Control I. Measurement Control II. Statistical Control
Sampling Sampling relates to the degree to which those surveyed are representative of a specific population The sample frame is the set of people who have.
نمونه گيري و انواع آن تدوین کننده : ملیکه سادات ابراهیمی
Basic Concepts in Social Science Research
WARM – UP Use LINE 5 of the random digit table. 30. The World Series.
ZERO AND NEGATIVE EXPONENT
ZERO AND NEGATIVE EXPONENT Unit 12 Lesson 5
Week Three Review.
Social Research Methods MAN-10 Erlan Bakiev, Ph. D
Sampling.
Sampling Designs and Sampling Procedures
Business Statistics: A First Course (3rd Edition)
Observational Research
Sampling Chapter 6.
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Selecting the Sample Chapter 9 1
Lecture 8 Psyc 300A.
Consumer Behaviour Lecture 3.
Presentation transcript:

Research Methods: Concepts and Connections First Edition Michael Passer Research Methods: Concepts and Connections First Edition Chapter 7: Survey Research Clicker Questions Questions by Melissa Terlecki, Cabrini College © 2013 by Worth Publishers

Chapter 7 1. In survey research, which refers to the list of information from which a sample will be selected? population representative sample non-representative sample sampling frame

Chapter 7 (Answer) 1. In survey research, which refers to the list of information from which a sample will be selected? population representative sample non-representative sample sampling frame

Chapter 7 2. In a survey, 100 married couples were identified to assess arguing behavior. Of those, 90 could be contacted, while 45 declined to participate. The response rate would be: 45%. 55%. 50%. 10%.

Chapter 7 (Answer) 2. In a survey, 100 married couples were identified to assess arguing behavior. Of those, 90 could be contacted, while 45 declined to participate. The response rate would be: 45%. 55%. 50%. 10%.

Chapter 7 3. Which is NOT considered a limitation of survey research? inefficiency in gathering large amounts of data inability to address cause-effect relationships potential for unrepresentative samples validity of self-report

Chapter 7 (Answer) 3. Which is NOT considered a limitation of survey research? inefficiency in gathering large amounts of data inability to address cause-effect relationships potential for unrepresentative samples validity of self-report

Chapter 7 4. A tendency to respond in a way that a person feels is socially appropriate rather than how he/she truly feels is called: interviewer effects. social desirability bias. sampling error. non-response bias.

Chapter 7 (Answer) 4. A tendency to respond in a way that a person feels is socially appropriate rather than how he/she truly feels is called: interviewer effects. social desirability bias. sampling error. non-response bias.

Chapter 7 5. In which type of probability sampling is a sampling frame divided into groups, then participants randomly sampled within each group? simple random sampling cluster sampling convenience sampling stratified random sampling

Chapter 7 (Answer) 5. In which type of probability sampling is a sampling frame divided into groups, then participants randomly sampled within each group? simple random sampling cluster sampling convenience sampling stratified random sampling

Chapter 7 6. Which type of non-probability sampling involves participants placing themselves in a sample? convenience sampling quota sampling self-selection purposive sampling

Chapter 7 (Answer) 6. Which type of non-probability sampling involves participants placing themselves in a sample? convenience sampling quota sampling self-selection purposive sampling

Chapter 7 7. Chance fluctuations in the characteristics of samples that occur when randomly selecting samples from a population is called: snowball sampling. sampling variability. margin of sampling error. expert sampling.

Chapter 7 (Answer) 7. Chance fluctuations in the characteristics of samples that occur when randomly selecting samples from a population is called: snowball sampling. sampling variability. margin of sampling error. expert sampling.

Chapter 7 8. Which step in developing a questionnaire immediately follows identifying variables of interest? considering practical limitations of survey reflecting upon research goals and converting into topics pretesting the questionnaire revising the questionnaire

Chapter 7 (Answer) 8. Which step in developing a questionnaire immediately follows identifying variables of interest? considering practical limitations of survey reflecting upon research goals and converting into topics pretesting the questionnaire revising the questionnaire

Chapter 7 9. Which type of survey question asks a participant to rate their level of agreement with the death penalty, on a scale of 1-5 from “strongly disagree” to “strongly agree?” open-ended multiple-choice ranking scale likert scale

Chapter 7 (Answer) 9. Which type of survey question asks a participant to rate their level of agreement with the death penalty, on a scale of 1-5 from “strongly disagree” to “strongly agree?” open-ended multiple-choice ranking scale likert scale

Chapter 7 10. Which type of error in questioning involves asking about two issues within one question? double-barreled questions loaded questions double negative questions leading questions

Chapter 7 (Answer) 10. Which type of error in questioning involves asking about two issues within one question? double-barreled questions loaded questions double negative questions leading questions

Chapter 7 11. Which is NOT a rule of thumb for the ordering of survey questions? Group together questions that deal with a similar topic. Place open-ended questions before close-ended questions. Place more general questions before more specific questions. Place personally sensitive questions before less sensitive questions.

Chapter 7 (Answer) 11. Which is NOT a rule of thumb for the ordering of survey questions? Group together questions that deal with a similar topic. Place open-ended questions before close-ended questions. Place more general questions before more specific questions. Place personally sensitive questions before less sensitive questions.

Chapter 7 12. Which is a disadvantage of face-to-face interviews? interviewer effects response rates building rapport interpretation assistance

Chapter 7 (Answer) 12. Which is a disadvantage of face-to-face interviews? interviewer effects response rates building rapport interpretation assistance

Chapter 7 13. Which is a disadvantage of telephone interviews? random digit dialing (RDD) speed of gathering data unlisted cell phone numbers interviewer effects

Chapter 7 (Answer) 13. Which is a disadvantage of telephone interviews? random digit dialing (RDD) speed of gathering data unlisted cell phone numbers interviewer effects

Chapter 7 14. Which makes the most use of convenience sampling? face-to-face interviews telephone interviews mail surveys online surveys

Chapter 7 (Answer) 14. Which makes the most use of convenience sampling? face-to-face interviews telephone interviews mail surveys online surveys

Chapter 7 15. The main concern with non-response bias involves: the assumption that those who didn’t participate would have provided significantly different answers. the fact that not all participants selected participated. experimenter effects can bias responses. sampling error in sample to population estimates.

Chapter 7 (Answer) 15. The main concern with non-response bias involves: the assumption that those who didn’t participate would have provided significantly different answers. the fact that not all participants selected participated. experimenter effects can bias responses. sampling error in sample to population estimates.