Ralph Paglia Director - Digital Marketing ralph_paglia@adp Ralph Paglia Director - Digital Marketing ralph_paglia@adp.com cell: 1-505-301-6369 www.RalphRPaglia.com

Profit from the Internet Front End Solutions Solutions to Manage Your Business Solutions to Profit from the Internet Solutions to Leverage Technology

Website Solutions Ralph Paglia Director - Digital Marketing ralph_paglia@adp.com cell: 1-505-301-6369 www.RalphRPaglia.com

MORE Website Solutions FLEXIBILITY CONTROL LEADS We Enhanced Our Website Management Capabilities We Proved It At The Largest Retailers

Website Visitor Engagement & Source Metrics INCLUDING WORLD CLASS ANALYTICS REAL-TIME PERFORMANCE INFO SECURITY MONITORING EXPERT GUIDANCE & CONSULTING

Website Leads by Keywords Searched

MORE Website Solutions CONTENT FEATURES INTEGRATION We Refreshed Our Graphics Galleries We Enabled Real-time Integration To The DMS

Website Solutions INCLUDING MULTI-LINGUAL OPTIONS SPANISH, FRENCH MORE AS NEEDED

Website Solutions MORE CUSTOM OPTIONS CHOICE And It Ain’t Boring !!

Business Online Ralph Paglia Director - Digital Marketing ralph_paglia@adp.com cell: 1-505-301-6369 www.RalphRPaglia.com

Business Online Increase traffic Service customers where they are shopping Integrated online information and transactions Proven capabilities VEHICLE PURCHASE SERVICE PARTS / ACCESSORIES WEBSITE SOLUTIONS PROSPECT MARKETING ADVERTISING PROSPECT Buy Online Credit Online Service Online Parts Online Accessories Online

Buy Online Consumer-driven Online Vehicle Purchase Process Automatically generate vehicle specific quotes Automate lead responses with a Quote Generate more qualified leads Control the Sales Process Engage customers further down the sales cycle Gather extended customer information Provide a “Check Out” system for vehicle purchases Improve customer satisfaction by ensuring customer’s online experience is consistent with their in-dealer visit

Buy Online Access to Online Vehicle Purchase Process Dealer Website Visit Response to Consumer Portal Lead Consumer Auction Participation Unattended Sales Assistant Interaction Sales Staff Initiated Quote is Sent

Buy Online Quote Process Lead Manager Customer visits dealer web site Customer searches inventory or builds a vehicle Customer registers to build and view Quote Lead sent to lead management system Lead Manager

3rd Party Inventory Lead or Vehicle Quote Builder Request: Configurable Automated Email Confirmation Specific to Vehicle Selected Dear Ralph, Thanks for visiting us. The details of the 2008 Camry XLE V6 (800502) you requested can be found below. One of our Camry product specialists will contact you shortly. VEHICLE INFORMATION ---------------------------------- Type: New - Stock Number: 800502 - VIN: 4T1BE46K28U774535 Year:2008 - Make:Toyota - Model:Camry - Body Style:4dr Sedan XLE V6 Trim:XLE V6 - Model Number: 2554 - Engine: N/A Transmission: Automatic - Color: Graphite Interior Color: Dark gray - Mileage: 12 PRICING ---------------------------------- MSRP: $18,799.00 – Discounted ePrice: $17,253.00 For complete vehicle details, visit View Details of Vehicle Thank You,

Buy Online Dealer Control Activate and Order Your Steps: Accessories Upgrades F&I Menus – Protection & Warranty Trade In Down Payment Payment Options Credit Application Lender Submission and Response Appointment Vehicle Hold Delivery Type

Buy Online Accessory Upgrades [ View ] Protection Upgrades [ View ] Warranty Upgrades [ View ]

Buy Online Trade In Selection [ View ] Trade In Evaluation or Appraisal [ View ] Down Payment [ View ]

Buy Online Payment Preference [ View ] Credit Applications [ View ] Processing [ View ] Lender Response [ View ]

Buy Online Quote Log All quotes are available for view and management via the administration view of the Quote Builder. At a glance, users can view current status of existing quotes as well as view newly created quotes. Users may search and sort data including the DMS deal number, sales person assignment, stock number or date span.

= Buy Online Respond to your Customer Customer View Respond to your Customer Dealers and customers may communicate online using Quote Builder to: Ask questions Schedule test drives Request required information Notify of deal changes & edits Notify of lender financing Arrange for delivery Interaction = Dealer View

Credit Online Guided Online Credit Application & Approval Process Website Plug-in Virtual Presenter Guides Customer Produces Highly Qualified Sales Leads Increases Finance Lead Conversion Dealer-Controlled Pre-Approval Rules Uses Consumer Credit Report Real-time Data Secure Environment Secure Transmission of Credit App No Email of Sensitive Customer Data Info Saved in Secure Account for Consumer to View, Edit, or Withdraw Integration Points Equifax, TranUnion, Experian w.e.b.Credit Buy Online Lead Management / CRM [click]

How Will Dealers React? What we think at AutoNation is [that we should] spend less time worrying about lead generation and spend less time worrying about the tricky words and phrases so that we can get customers to raise their hands so we can call them 13 times in the first two weeks. We think the time is right to give people the keys to the transaction and let them drive. Ten years ago, customers weren’t ready, dealerships certainly weren’t ready, and the technology didn’t work all that well. But our friends in the airline and hotel businesses have shown us that if you give customers the keys to the transaction, they’ll drive. And it will be a better experience for them and they will think better of us and we just might improve our profitability because we are doing something of real value. That’s what AutoNation is going to spend its time on in the next few years—how to take that transaction and push it to the consumer in a simple way. -- Gary Marcotte Vice President AutoNation

Digital Advertising Ralph Paglia Director - Digital Marketing ralph_paglia@adp.com cell: 1-505-301-6369 www.RalphRPaglia.com

WHY? Where Do You Find This Sales Opportunity? Digital Advertising 2008 AUTO BUYER 1/10 TV & RADIO FEW LEADS 3/10 PRINT DILUTED OPPORTUNITY 8/10 INTERNET PRODUCING LESS THAN DESIRABLE RESULTS 90% of Ad Budget focused at 30% of Customers Where Do You Find This Sales Opportunity? WHY? 11% of Ad Budget focused at 70% of Customers relying on 3rd Party Lead Providers who send same lead to your dealership and others

Digital Advertising STRATEGY 1/10 TV & RADIO 3/10 PRINT 8/10 INTERNET MORE LEADS ON OWN 2008 AUTO BUYER HIGHER QUALITY 1/10 TV & RADIO HIGHER CLOSING % 3/10 PRINT HIGHER GROSS 8/10 INTERNET LOWER COST PER LEAD 25% of Ad Budget focused at 70% of Customers Dealer becomes regional buying service Dealer generates more high quality leads on own Dealer quickly captures higher share of online market STRATEGY

KEY COMPONENTS OF A DIGITAL ADVERTISING SOLUTION THAT DRIVES RESULTS Search Engine Marketing Search Engine Optimization Behaviorally Targeted Ad Placement Eye-Catching Banner Advertising Content “Microsites” and “Landing Pages” that convert click-throughs to Showroom visitors and Leads Geographically-Targeted Ad Placement Placement of Dealer Ads into Online Advertising Networks

Digital Advertising All Sites and Pages Linked with Keywords Search Engine Marketing & Optimization Search Landing Pages Web Sites w/ Inventory Campaign Microsites Lead Generation ChevyPriceQuote.com HouseofCourtesy.com 2007Tahoe.com Geographic Marketing Ads YouGotGas.com CourtesyonBell.com WeBuyChevys.com Sponsored SEM Ads FreeGMOilChange.com CourtesyFleet.com 2006Silverado.com All Sites and Pages Linked with Keywords

Digital Advertising Connecting ADP Dealers with Car Buyers across online channels Connect Dealers with Customers When They Search Online with ADP provided Search Solutions Connect Dealers with Customers When They Research and Pursue Passions with ADP provided Content Network Connect Dealers with Customers When They Go Beyond Web Sites with ADP provided Channels 31

Digital Advertising Targets 7 key “in-market” consumer behaviors Banner Ad / Micro-site “Digital Ad Campaigns” Looking for a quote Taking a virtual test drive Searching vehicle inventory Looking for an offer Wanting to value their trade-in value Looking for a specific make/model Needing special financing

Digital Advertising Digital Advertising packaged solution includes: Banner ads Micro sites Search Engine Marketing (SEM) Placement options (Basic, Premium) Traffic ads on the Internet Statistical reporting on the success of each campaign Several package pricing levels to fit every budget

Digital Advertising ESTABLISHED – EXPERIENCED SEM TEAM BZ Team of dedicated Search Marketing Analysts Years of Experience in automotive and web-retailing verticals Maximizing results for 1000+ websites today Currently manage > $6 million in ad spend Utilize rich analytics tools Results backed by Performance Reports

Ralph Paglia Director - Digital Marketing ralph_paglia@adp Ralph Paglia Director - Digital Marketing ralph_paglia@adp.com cell: 1-505-301-6369 www.RalphRPaglia.com THANK YOU

Digital Advertising

Digital Advertising http://buzzmail.bzprod.net/bz/buzzmail/view?buzzmailId=404280

Digital Advertising http://buzzmail.bzprod.net/bz/buzzmail/view?buzzmailId=404280