App impact on long-term Net viability Production issues in developing apps versus browser-based learning modules Options for learners and developers to consider.

From Horizon Report to just looking in your pocket, it is clear we need to move our courses and learning modules to mobile access to remain competitive and available to our learner audiences.

What is the impact of the attraction of proprietary applications…? …such as iPhone or Droid apps…

Learners expect easy access, but dont recognize free applications vs. Web browser-based access. Nor do they difference between the Web as an access tool and the Internet as a transport.

Those of us producing learning apps should take into account the impact of choosing Apps vs. Open Net access.

The controversy rages about the true impact of proprietary apps compared to all the other functions for which the Internet provides transport.

Will these new and proprietary learning applications out-compete browser- based applications? Will the impact on Internet access long- term be positive or negative?

Digital world is moving from wide-open Web to platforms or apps that use the Internet for transport These platforms just work better or fit in our lives…and were willing to pay

Are we driving to a post-HTML environment?

Web 2.0 is just Web 1.0 that works.

Constant Power Struggle Netscape tried to own the homepage Amazon tries to dominate retail Yahoo tries to provide basic Web navigation

But Googleworking in the open environmentdominates Why?

Because they give us what we want! What else does that? Proprietary Apps … Tens of millions of consumers are voting with their wallets

Horizon Report--Morgan Stanley In less than five years…much less some will say…people accessing the Internet from mobile devices will far out surpass those accessing from desktops.

Smartphones are hard to see and use…but fast beats flexible. If we have to pay for what we want…increasingly that seems okay.

Our consumers…even in education…who want what they want when they want it will require us to compete.

With Google and Apple dominating, what specifically does it take to compete? Lets take a look at our efforts to develop an Apple-acceptable app. Chris LaBelle and his team developed the first Oregon State University mobile app available on iTunes.

2010 – The mobile landscape Native iPhone Tree tour application Objective C, SQL, Xcode Lots of work on understanding interpreting place using mobile device Form factor, user behavior, navigation Software development with high entry barriers

Web as the content accessible via our browser over port 80 (data grid) Definition of app has broken down Written in Objective C or Java (native)? Do apps use push technology (web data pushed to device)? Is app walled off from others? Are apps focused on specific tasks or domains?

HTML5, Javascript/jQuery, CSS and APIs Write once, use many times Powerful media queries for form factor Web app: Client-side data storage, offline activity, bookmarking Native via PhoneGaP /Titanium (geolocation, accelerometer, sound, vibration) So, whats the big deal?

Corporate versus Individual Control (Rushkoff, Shery Turkle) i.e. H.264 versus WebM, iTunes versus Webapp What is the implication of corporate control of more web infrastructure for education?

This is all part of the good enough syndrome.

Slow YouTube for Free beats the paying Comcast for QoS Paying a small amount (or nothing) for proprietary access beats the fees to a net owner.

When it comes to apps that run on the Net, people are starting to choose QoS on an app by app decision

Can we still use the open Net for Education in this consumer-driven environment? Can we deliver in the what I want when I want it world?

Even as the proprietary apps dominate, can we recapture the open Web for Education? Will HTML5 provide app-like flexibility on the open Net?

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