Eco-Bike Goh Chye Seng Gaurav Gupta Lee Jun Yi Nessie Nah Dang Yen Chua Zhen Xiang
Background Industry World-wide bicycle industry = US$ 10 billion (as of 2011) Historical CAGR 2006-2011: +5.7% Major Bicycle Players: Giant, Accell, Kona Bicycle & GT Bicycle
Invention Product: Cardboard Bicycle Patent No: EP2507122 A human powered land vehicle sufficiently rigid so as to transport a human rider constructed only from pulpably recyclable and shreddably recyclable materials
Commercialization Plan Price Cost of manufacturing approximately US$4 Market penetration pricing Product Durability and affordability Eco-friendly
Commercialization Plan Promotion Mass marketing Trade fair and exhibitions Place Developing countries: Vietnam Why not China?
Commercialization Plan Expansion plans Developed countries (Singapore, Hong Kong, Taiwan) Other developing countries (Malaysia)
QUESTIONS? Thank you!