Mobile Telephony in 10 CEE Countries Spring 2007 All rights of the producer and copyrights‘proprietors are reserved. Unauthorized copying, public performance, broadcasting, their rental or hiring is prohibited without the producer and copyright proprietor’s consent by course of respective enactments of the Copyright Act no. 618/2003 Coll. as well as by course of its subsequent amendments. © GfK Slovakia, Market research Institute, Ltd.
Survey Specifications Subject Type of study Sample No. of Interviews Fieldwork Mobile Telephony in 11 CEE countries – calling, SMS and MMS Quantitative multinational survey Age 15+, representative of national populations, weighted 1000 per country January – February 2007
Involved Countries Austria Bulgaria Croatia Czech Republic Hungary Romania Russia Slovakia Slovenia Ukraine Serbia
Comparing the Countries
How Many of Us Do Have a Mobile Phone? The chart shows percentage of owners of at least one mobile phone in particular countries Base: whole population, 15+, weighted sample, N=1000 per country
How Many Mobile Phones Do We Own? Base: whole population, 15+, weighted sample, N=1000 per country
Sending SMS and MMS At Least Once a Day Base: mobile phone users, 15+, weighted sample
How Many SMS Do We Send a Day on Average? Base: Mobile phone users, 15+, weighted sample Respondents sending at least one message a day
How Many MMS Do We Send a Day on Average? Base: Mobile phone users, 15+, weighted sample Respondents sending at least one message a day
Do We Expect to Be Calling More in the Future? Ukraine Bulgaria Russia Slovakia Czech Croatia Romania Serbia Slovenia Austria Hungary
Do We Expect to Be Sending More SMS in the Future? Ukraine Russia Slovakia Croatia Bulgaria Romania Czech Serbia Slovenia Austria Hungary
Do We Expect to Be Sending More MMS in the Future? Slovakia Ukraine Russia Serbia Austria Slovenia Croatia Hungary Romania Bulgaria Czech