Advertising Competition SACE International 2018

SACE INTERNATIONAL SCHOLARSHIP: 50% Criteria for consideration: Submit the advert and the report together to be considered for the 50% SACE International Scholarship 2018 Deadline: Midnight 25/12/17 Submit your task submission as attachments to an email to info@sace.edu.vn and CC your parent’s email address (see next slide for information on the 2 documents to submit) Include clearly in the body of the email your full name, contact phone number and your parent’s contact information The subject/title of the email must read: Submission for 2018 50% Scholarship: [your name]

Task: create & analyse an advertisement Design an advertisement persuading teenagers in Hanoi to change their behaviour according to the following point: Vietnam’s government wants to reduce the use of plastic in people’s daily life such as plastic bags and packaging for products. Write a 100-150 word summary report explaining why you designed it the way you did.

Tips for Advertisement Choose a message that will effectively influence Vietnamese teenagers. Think: What will motivate teenagers? What do they want? E.g. They want to be cool and popular, they want to be successful at school, they do not want to get sick, they are proud of Vietnam.

Tips for advertisement 2. Choose your what language will best reach Vietnamese teenagers? Such as: Appropriate language for teenagers like slang or cool, street language Talking directly to your audience with the pronoun “you” Asking rhetorical questions to your audience, or repeating words

Tips for advertisement 3. Choose an image that will influence your audience. Will you associate positive images with the actions you want people to do and negative images with actions you want to stop? Will you make the bad behaviour look a lot worse than it is? Will there be exaggerations in the advert? Could you show how beautiful the world would be if we treated it well?

Tips for advertisement 4. Choose colours that will be effective. Dark colours can be scary or show the subject as negative Whereas bright colours can make something appealing and show it as positive Colours can also have meaning. Green can remind you of nature Red of blood Red and yellow are national or wedding colours White is purity etc

Tips for Advertisement 5. Choose an effective design. Important information should be highlighted. You can highlight it by: Using colour Putting it in the middle Making the writing large and noticeable

Report answer the following questions in full paragraphs and grammatically correct sentences. One paragraph may include the information from more than one question. Do not include the questions in your report, only the answers. Include any extra information you think is important. What language or images did you use to specifically advertise to Vietnamese teenagers? Why is your choice of language persuasive? Why is your choice of colour persuasive? Why is your choice of images persuasive? Did you arrange your advertisement in a particular way? Why? Did you choose a particular font and size for your writing? Why? Would your advertisement really change people’s minds? Why?

USEFUL LINKS https://www.weforum.org/agenda/2017/05/plastic-waste-is-taking-over-the-oceans- here-s-how-to-stop- it/?utm_content=buffer9de04&utm_medium=social&utm_source=twitter.com&u tm_campaign=buffer https://www.facebook.com/worldeconomicforum/videos/10154621136541479/