ERP – Muesli Simulation Humberto Morales CEO (Team Leader) Hernan Aguilera (Marketing Manager) Ayobami Bamgbade (Sales Manager) Sashidhar Chintalapati (MM/PO Manager)
Strategy Planning Timed Purchase Orders Quick conversions Smart Investment Pricing Aggressive pricing Manage pricing between Distribution Centers Monitor pricing to find sweet spot Advertising No Expense Products Select 3 500g products and 3 1kg products Sell to all 3 distribution centers Discard non selling products If out of selling products, utilize non selling until restocked of selling products Production Selective conversions of products Sequencing of conversions Timing of conversions Investments Focus on production Not to spend too high as it cut into profits
New Products Team H Team E 500g Strawberry Muesli 500g Original Muesli 500g Nut Muesli 1kg Raisin Muesli 500g Blueberry Muesli 1kg Original Muesli 1kg Mixed Fruit Muesli Team E 500g Original Muesli 1kg Mixed Fruit Muesli 500g Blueberry Muesli 500g Raisin Muesli 1kg Nut Muesli 500g Nut Muesli
Profit
Revenue
Investment
Marketing
Inventory
Days Out of Stock Stock out Days Teams 1 2 3 Grand Total EE 112 56 35 203 FF 102 15 27 144 GG 37 47 196 HH 67 14 60 141 393 122 169 684
Production
Productivity
Prices Changes in DC10
Prices Changes in DC12
Prices Changes in DC14
Sold Quantities by each Distribution Channel
Sold Revenue Sum of Revenue Quarters Teams 1 2 3 Grand Total EE Teams 1 2 3 Grand Total EE € 1,917,143 € 2,865,263 € 2,541,400 € 7,323,806 1kg Mixed Fruit Muesli € 382,301 € 783,020 € 328,409 € 1,493,729 500g Original Muesli € 343,510 € 411,693 € 552,139 € 1,307,342 500g Blueberry Muesli € 152,070 € 469,095 € 547,378 € 1,168,543 1kg Nut Muesli € 433,366 € 272,201 € 459,569 € 1,165,135 500g Raisin Muesli € 422,703 € 338,055 € 358,538 € 1,119,296 500g Nut Muesli € 183,193 € 591,199 € 295,367 € 1,069,760 HH € 1,475,842 € 857,032 € 2,436,142 € 4,769,016 500g Strawberry Muesli € 198,378 € 295,458 € 416,718 € 910,554 € 293,422 € 168,077 € 395,541 € 857,040 1kg Raisin Muesli € 335,426 € 27,606 € 463,272 € 826,304 € 156,630 € 264,956 € 401,612 € 823,198 1kg Original Muesli € 238,031 € 100,934 € 469,623 € 808,589 € 253,956 € 289,376 € 543,332 € 3,392,986 € 3,722,295 € 4,977,541 € 12,092,822
Percentage sold Quantities
Percentage sold Revenue
Sales Revenue by Distribution Center
Correlations
Correlations
Correlations
Correlations
Correlations
Correlations
Lessons learned React quicker Monitor all areas to spot issues Always improve coordination Time flies No Sales means price too high
Best practice Understanding each part of the transaction process in order to better manage business