1. Analysis and Interim Report
Valeria Balseca
Sales & Marketing Manager
Claudia Prada
MM Manager
Jhonattan Polo
CEO

2. FINANCIAL STATEMENT

3. Profits, Margins, and Revenues

4. Profits, Margins, and Revenues

5. SALES AND PRICES

6. Sold quantities and prices

7. Sold quantities and prices

8. Sold quantities and prices

9. Sold quantities and prices

10. Sold quantities and prices

11. Sold quantities and prices

12. Prices Changes
CC-F01
1 Kg Nut Muesli
Cost: $2.48
DC 10
DC 12

13. Prices Changes
CC-F02
1 Kg Blueberry Muesli
Cost: 3.09
DC 10
DC 12

14. Prices Changes
CC-F03
1 Kg Strawberry Muesli
Cost: 3.09
DC 10
DC 12

15. Prices Changes
CC-F04
1 Kg Raisin Muesli
Cost: 2.50
DC 10
DC 12

16. Prices Changes
CC-F05
1 Kg Original Muesli
Cost: 2.65
DC 10
DC 12

17. Prices Changes
CC-F06
1 Kg Mixed Fruit Muesli
Cost: 2.89
DC 10
DC 12

18. Prices Changes DC10 vs. DC12
DC DC12

19. MARKETING

20. Marketing Expenses Total Investment AA € 0.00 BB € 653.00 CC
€ 3,679.00

21. Production

22. PRODUCTION CC-F01 1 Kg Nut Muesli Highest: B 356081 (Highest produced)
1 Kg Blueberry Muesli
Highest: C
228000

23. PRODUCTION CC-F03 1 Kg Strawberry Muesli Highest: C 194500
(lowest produce)
CC-F04
1 Kg Raisin Muesli
Highest: B
302825

24. PRODUCTION CC-F05 1 Kg Original Muesli Highest: A 263146 CC-F06
1 Kg Mixed Fruit Muesli
Highest: A
256000

25. Standard costs for each product
These costs are the same for all teams

26. INVENTORY

27. Product Purchases

28. Inventory Levels

29. Days without Inventory

30. CORRELATIONS

31. Prices vs. Profit
Overall, there is no direct correlation between Prices and Margin, but graphics suggest an equilibrium point for the price where the Margin is maximized

32. Prices vs. Profit (continued)

33. Prices vs. Profit (continued)

34. Inventory vs. Profit

35. Inventory vs. Profit (continued)
Overall, there is no correlation between Inventory and Margin.
However, most of the higher margins occur in the low inventory area.
As we have the inventory at the end of the day, when we sale and generate margins, inventory is reduced.

36. Profit/Revenue and Marketing Expenses
From the Financial Statement, the Marketing/Sales percentage is less than 0.05% for each company. The amount on investment in marketing is not representative to determine a correlation.

37. STRATEGIES

38. Strategies Company AA Company BB Company cc Price
Variable price for most of the products
Constant price for most of the products
Margin
Variable
Constant
Marketing
No Marketing Strategy
Low Marketing investment
High Marketing investment, but not representative
Inventory
High replenishment amount
Moderate replenishment amount
Low replenishment amount, with high frequency
Purchases
High volume of purchase for specifics products
Low volume of purchase for specifics products

39. ANALYSIS AND SUGGESTIONS

40. Analysis and suggestions
Keep in mind to set the cost of each product as a low limit while changing the price to not loss profits.
Track of the inventory at all times and don’t run out of stock. Every day there can be significant changes and this could be determinant in the winning/loosing of the simulation.
The sales and marketing strategy should be aligned in the company.
The decision of changing prices should be well analyzed, based on the available inventory and the sales.
If the company adopted a marketing strategy, it is important to determine the representative amount of marketing for each area an product to get an effect in sales.
Prioritize production keeping inventory levels of products that have high sales
Analyze market behavior and update price accordingly. If price changes do not push sales invest in marketing for each region.