Users needs for the Platform for Forward-Looking Information Academic PERSONA Civil society PERSONA Platform for Forward-looking information Media PERSONA Policymaking PERSONA Business PERSONA EIONET members PERSONA NRC FLIS PERSONA Users needs for the Platform for Forward-Looking Information

Definition of persona A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.

Users of the Platform for Forward-looking information (FLI) 4 types of persona coming from: Policy Academia Business Civil society/NGOs Question: What forward-looking information do you need for your work/functioning?

The senior civil servant Henk Policymaking PERSONA The senior civil servant Henk Henk’s needs: use of strategic intelligence in policy making* information about the trends and other drivers of environmental change and their impacts? accurate and quality information clear, actionable results that can be used to support decision-making links between national-European-global issues where does European situation stands in relation to global picture now and in the future To find relevant institutions and persons to contact, exchange information or possibly cooperate Needs not addressed yet Forward-looking information in connections to current policy? Information about desirable stakeholders in the environmental field *Strategic intelligence pertains to the collection, processing, analyses and dissemination of intelligence that is required for forming policy Available on public web site

Shuang Find out what is different than Henk Policymaking PERSONA The member of international organisation (such as UN) Shuang Find out what is different than Henk Shuang’s needs: European state and prospects of the issues in relation to the global picture What are the connections to global policy? To know quality criteria (methods, transparency, saliency…) are important To find relevant institutions and persons to contact, exchange information or possibly cooperate Available on public web site

The researcher Gertrude Academic PERSONA The researcher Gertrude Gertrude’s needs: available knowledge on new trends and information that looks forward Needs not fully addressed yet Internet service which brings her timely with high quality information to be able to deal with increasing complexity of research world Hands-on information, ie. indicators and quantitative information, including primary sources of information Get detailed insights and broader picture What are societal and corporate needs to be researched? Information about technology and policy solutions for environmental problems Available on public web site

The university student Maria Academic PERSONA The university student Maria Maria’s needs: Available knowledge and primary sources of information developments of various trends to be used in her thesis Needs not fully addressed yet Easily understandable forward-looking information information Benchmarking and Ready to use graphical information and data Available on public web site

The EIONET member Josef EIONET members PERSONA The EIONET member Josef Josef’s needs: Forward looking perspective in his particular field Member states specific information Needs not fully addressed yet Interconnections between EIONET topics ( platform has only link to SERIS) What are the links to EU wide policies Qualitative and quantitative forward-looking assesment and benchmarking relevant for his field Available on public web site

The NRC FLIS member Igor FLIS NRC Persona The NRC FLIS member Igor Igor needs: Knowledge about methods and techniques Common glossary for the field Member states specific information What are the links to global level Sharing space for data, information and insights among peers Good practice examples Show main outputs of his engagement to others Available on Eionet Forum web site Available on public web site

The Green EU NGO member Katarina Civil society PERSONA The Green EU NGO member Katarina Available on public FLI p Future problems with European environment Global development of the environment Needs not fully addressed yet Reliable information about causes and effects Platform to get information (and possibly share) about events, actions and possible cooperation Additional leverage to promote NGO particular goals – protect the environment

The company CEO Gerard Global development Business PERSONA The company CEO Gerard Global development Methods and techniques that can be used in my business Needs not fully addressed yet New technologies and innovations Possibility to greenwash image of the business Future development that provides opportunities and threats to my business Development of future policy agenda that might affect my business Available on public web site the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." This definition was shaped by by the group's focus on corporate behavior and the rise of corporate green advertising at the time. However, governments, political candidates, trade associations and non-government organizations have also been accused of greenwashing. [1]

The green economy company CEO Isolda Business PERSONA The green economy company CEO Isolda Global development Future development that provides opportunities to reduce environmental impacts of my business Methods and techniques Needs not fully addressed yet Future development that provides opportunities to reduce environmental impacts of my business Issues that may influence greening of the future policy agenda and that might affect my business Long term political goals, targets and standards that may affect my business Methods and techniques that can be used in my business for strategy development Environmental impacts of my business in the short and long run Available on public web site

The journalist Elsa Information about futures in narrative format Media PERSONA The journalist Elsa Available on public web site Information about futures in narrative format Trends with large impacts Examples and concrete particular cases Needs not fully addressed yet Trends and weak signals, wildcards with large impacts Cause – effect relation Responsabilities Addressed at the EEA site Evidence-based, clear and short press statements

Main functions on the platform for Forward-looking information Public space – viewer, understandable transparent, condensed, quality checked, information Working space – protected working environment for work in progress (drafts), tools for managing and developing information etc. Main common users needs for forward-looking information: Acquiring forward-looking information Get better information about networks, stakeholders, possibilities for co-operation Get information about methodologies and methods and definition of terms related to foresight and forward-looking assessment

Users needs for platform for FLI Primary needs Secondary needs Raising awareness about FLIS community: who is part of it, what they do, added value, how it works, main outputs Quality assured information Connection of FLI to current policy - Emerging issues, uncertainties, pathways.. Interdisciplinary synthesis Drivers and impacts of future environmental change relevant for business, research and governments Global trends Interconnections Links to primary information European strengths, weaknesses, opportunities and threats related to future development – environment focus MS specific information/ practical case studies (success stories) Challenges and barriers in achieving long term (sustainable) policy goals Methods and techniques Internet services that can bring me timely to high quality forward-looking information. Transparent process of information co-creation News, updated information in the FLI area How can we cooperate on it? Opportunities for research How does business impact and harm the environment in the long run? Easy understandable and usable information What are the stakeholders relevant to manage environmental impacts in the future Links to other NRCs Working space for NRC FLIS