the story of Lijjat papad

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Presentation transcript:

the story of Lijjat papad Of the Women, for the Women, and by the Women

The beginning of Lijjat Papad. Lijjat Papad was started, in March 1959, by seven women and on a borrowed amount of 80 rupees; which they used to buy ingredients and spices to make Papad Today Lijjat Papad has grown from 7 sisters to over 43,000 sisters throughout several states in India

Widescreen Advantages Lijjat Sisterhood shares in the profits and losses equally on a daily basis. Men are employed as accountants or other jobs and are paid an hourly wage but are not allowed to share in the profits.

Exporting our Lijjat (tasty) Papad Our exports are made through Merchant Exporters to countries like the U.K., the U.S.A., Middle East Countries, Thailand, Singapore, Hong Kong, Holland, Japan, Australia, and other Countries. The objective of [Lijjat Papad’s] is to provide employment to the ladies to enable them to earn [a] decent and dignified livelihood.

Shop online for Lijjat Papad Lijjat.com is also a place where orders for the tasty Papad may be placed online. Also Lijjat Papad can be purchased from Amazon.com: http://www.amazon.com/Lijjat- Papad-Black-Pepper-7-06-Ounce/dp/B000MXYT0W

Lijjat Papad From 7 women to 43,000 spanning several states in India.

Lijjat earns a name in 1962 To set up their cooperative it was finally suggested to these ladies that they name their organization. They held a contest and even advertised in the papers. The winner came up with Lijjat, which means Tasty. The winner was awarded 5 rupees for their efforts. In 1966, Lijjat was recognized as a village industry and exempted from tax.

Lijjat profits soar: 1959 to 2012 As of January 20, 2012, Rs 1 Crore in U.S. dollars is worth $214,431.36. Currently, Lijjat Papad has 79 branches, 27 Divisions and offers self-employment to about 43,000 members all over India with a sales turnover of Rs 829 crores (including Rs 36 crores of export). Lijjat believed that every woman who worked for the collective was an owner and would share the profits or the losses. As bonuses, the women had the option to choose between gold or a house (priced at Rs 20,000, next to the chawl). The unshakeable Indian belief in gold made the women opt for the shiny metal over property.

Thank you for viewing this amazing presentation on Lijjat Papad. Of the Women, For the Women, and By the Women. Bibliography Amazon, 2013, “Lijjat Papad Black Pepper 7/06 Ounce”, Retrieved from: http://www.amazon.com/Lijjat-Papad-Black-Pepper-7-06-Ounce/dp/B000MXYT0W Ask, 2013, “How much is 1Crore in Dollars”, Retrieved from: http://www.ask.com/question/how-much-is-1-crore-in-dollars Lijjat, 2013, “Organization: Brief Information”, Retrieved from: http://www.lijjat.com/Organisation/BriefInformation.aspx Times of India, Articles, 2012, “Lijjat Papad Gujarati Women Quality”, Retrieved from: http://articles.timesofindia.indiatimes.com/2012-03-11/people/31144773_1_lijjat-papad-gujarati-women-quality