1. Mrs. Jyoti Naik Shri Mahila Gruhudyog Lijjat Papad
Prof. Arjun B. Bhagwat
S. M. Joshi College Hadapsar
Pune- 28
T. Y. B. Com

2. 1. Entrepreneurship Skills
Visionary (Specially for Women- Self Employment)
Reaching out and empowering women at the grassroots level (Converted a small industry to a cottage national movement for women)
Sheer hard work and dedication
Simplicity and CO-operation
Extremely Value Driven
Invaluable business ethics
Great emphasis on quality
T. Y. B. Com

3. 2. How to Start Company
Started by 7 women in 1959 with a modest loan of Rs. 80
Jyoti Naik started at the age of 12 in 1973
Aim is to generate employment
Today is the turnover is Rs. 887 crores and Rs. 37 crores is export
Lijjat has a verity of products
30-35% production of papad is exported
Provide employment to over 43,000 women all over India
T. Y. B. Com

4. 3. Awards Best Rural Industries Award by khadi & Gramodyog Aayog
Business Women of the Year by Economics Times
Brand Equity Award
T. Y. B. Com

5. 4. Social and Other Activities
Adult Education
Computer Education
Hobby Centre
Toys Making
Scholarships for children's
Organized Various Conferences
Donation to Social Activities
T. Y. B. Com

6. 5. Sources of Capital khadi Vikas Gramin Udyog Bank of India
Bank of Baroda
Dena Bank
Rate of 16%
12%
Actual Rate of 4%
T. Y. B. Com

7. 6. Management System 21Members in Corporate Body Members = Sisters
No criteria for membership
Right to Veto Power
No receive any donation
Follow all Rules and Conditions
Concentrate on quality of production and discipline
T. Y. B. Com

8. 7. Marketing System Separate Marketing Department
6 Distribution Depot in Mumbai
29 Distribution Centre in Mumbai
Separate Advertisement, Printing, Export Department
32 Distributors in Mumbai
Separate Distributors for each State
1.50 Lakh Deposit for Distributors
No Credit System
All Transactions through Banks
T. Y. B. Com

9. 8. Managerial problems Lack of planning & decision making
Lack of adequate research activities
Lack of managerial skills
Lack of quality objectives & traditional management
Lack of handling technical, financial, sales & Prod. Activities
Non availability of skilled workers
Insufficient staff to carry out project successfully
T. Y. B. Com

10. 9. Infrastructural problems
Inadequate power supply
Inadequate water supply
Lack of communication facility
Delays in provision of land, shades, plots, premises
Lack of proper & adequate information system
T. Y. B. Com

11. 10. Support system problems
Harassment in completing of documents
Lack of co-ordination between different agencies
Bribery in the agencies providing subsidies, incentives & loans
Inadequate incentives
Non co-operative attitude of the employee
T. Y. B. Com

12. Thank You
T. Y. B. Com