Background Viacom is a leading global entertainment company that delivers its content through a variety of frequencies including television, cinema and a vast array of digital media. Viacom prides itself on creating brands and entertainment content that engage and connect diverse audiences.

Brand portfolio

competitors

Market Share Global Movie Production: Viacom 3.5% TV Production: Viacom 23.3% Cable Networks: Viacom 13.4%

Financial Viacom relies on its cable television business to account for 92% of its annual operating revenue. Total Revenues for 2012: $13.887 billion Total Expenses for 2012: $9.986 billion Source: Hoover’s

Geographic revenues International markets generated 29% of Viacom’s total revenue in 2012.

Industry trend Consumers are embracing multi-screen services and becoming accustomed to instant access of digital content. 134.5 million Americans watch video content online, according to Nielsen. High performance mobile platforms and tablets along with the increasing reach of high bandwidth internet access have contributed to the growing trend.

Industry trend

piracy Under the current digital copyright laws, it is the duty of the copyright holder to expose pirated content For example, Viacom would need to find the pirated content hosted on YouTube first, then notify YouTube to take it down.

Viacom anti-piracy http://www.viacom.com/news/Pages/anti-piracy.html