Design Guidelines for Corporate Profile

Table of Contents The Usage of the Profiles The Main Concept of the Profile Design Outline of Profiles 1-3 Title Page Area Outline Slide Page Area Outline Fonts Images Rectangular Images Layouts Samples Vignette Images Charts Colors of Charts Types of Charts and Samples Graphs Subject Categories and Samples of Graphs All Rights Reserved, Copyright FUJITSU LIMITED 2005

The Usage of the Profiles These profiles are for hard copy and small group (projector) use New or additional material should be produced according to these prototypes in compliance to the guidelines All Rights Reserved, Copyright FUJITSU LIMITED 2005

Design Concept of the Profile The purpose of the Corporate Profile is to express a sophisticated image. It should appeal to customers and emphasize how Fujitsu is an advanced and reliable company. All information should reflect this concept. Sophistication Design Concept All Rights Reserved, Copyright FUJITSU LIMITED 2005

Design Outline of Profiles 1 The profile design should be produced according to the guidelines Layouts or expressions that do not comply with the design concept should not be considered Design oriented expression Use photographs as an expression of the key Fujitsu goals: “Advanced”, “Reliability”, “High security”, “Global” Adopt simple design elements that reflect these goals Express futuristic images with gray gradation, sophisticated images with a balance of red and white, and stability and long-standing with a composition using square areas All Rights Reserved, Copyright FUJITSU LIMITED 2005

Design Outline of Profiles 2 Easy to read, easy to look at The contents of Corporate profiles should be easy to read and look at The color combination of black text on a white background is selected for ease of readability. Limiting the font to 2 kinds (Arial, Arial Black), and requiring a letter height of 14pt or greater, makes the text consistent and easy to read even when a projector is used The design of charts and graphs do not affect an image even it is printed in monochrome or gray All Rights Reserved, Copyright FUJITSU LIMITED 2005

Design Outline of Profiles 3 Standardized Design Title page Slide page All Rights Reserved, Copyright FUJITSU LIMITED 2005

Guidelines

Title Page Area Outline 8.1cm 9.2cm 8.1cm 2.26cm 9.62cm Photo area Adopt sophisticated images. Use the photographs that give the reader ideas of global business scenes and various products / service. 0.21cm 6.4cm Title area Font: Arial Black, Pt: 44pt 0.54cm Copyright area The date and slide number are not displayed on the title page. All Rights Reserved, Copyright FUJITSU LIMITED 2005

Slide Page Area Outline Title Area for Auto Layouts Size：Height 2.7cm, Width21.31cm Position：Horizontal 0.3cm、Vertical 0cm Internal margin：Left, Right 0.25cm、Top, Bottom：0.13cm Object Area for Auto Layouts Size：Height 15.19cm, Width24.81cm Position：Horizontal 0.3cm、Vertical 2.99cm Internal margin：Left, Right 0.25cm、Top, Bottom：0.13cm 2.7cm Title area Font: Arial Bold Pt: 40pt 15.81cm Contents area 0.54cm Footnote area Set in slide master. page copyright All Rights Reserved, Copyright FUJITSU LIMITED 2005

Fonts The size of letters is set to more than 18Pt if text is simple. Follow these rules if text is composed in columns. Title area Font: Arial Bold Pt: 40pt Introductory text Font: Arial Bold Italic Pt: 20pt Color:#000099 Indent ：0.75cm Headline（within one sentence） Font: Arial Bold Pt: 18pt Indent ：0.75cm square 90%square Color:#FF0000 Itemized text Font: Arial Pt: 16pt indent：0.75cm square 90%square Color:#969696 Note Font: Arial Pt: 10pt As a rule, the font size is identified. If the text does not fit the space, it can be reduced in size, but only as circumstances demand. All Rights Reserved, Copyright FUJITSU LIMITED 2005

Images SAMPLE SAMPLE There are two kinds of images: Rectangular images: To explain the contents of the text. Vignette images: To give an impression of text, as part of an image, often blending into the background. rectangular images vignette images SAMPLE SAMPLE Here are some samples regarding each use case These are further explained in the following pages All Rights Reserved, Copyright FUJITSU LIMITED 2005

Layouts (Rectangular images) There are 5 layout patterns usable in corporate profiles. Carefully planning to fit each layout is recommended. Include margins on all sides for appearance. The horizontal width of photographs should be uniform if multiple photographs are displayed longitudinally. The height of photographs should be uniform if multiple photographs are displayed side-by-side. Pattern1: Free patterns (figures etc.) Pattern2: Lower half Pattern3: About ½ height from the lower right Pattern4: About 3/4height from the lower right Pattern5: Full right All Rights Reserved, Copyright FUJITSU LIMITED 2005

Samples (Rectangular images) Pattern1: Free patterns (figures etc.) Pattern2: Lower half Pattern3: About ½ height from the lower right SAMPLE SAMPLE Pattern4: Pattern4: About ¾ height from the lower right Pattern5: Full right All Rights Reserved, Copyright FUJITSU LIMITED 2005

Layouts (Vignette images) Photographs should be arranged on the edge of the master. Harmonize gradation and text. Balance text with images to express dynamic images. Be careful not to overlap text and photographs. Pattern1: Free patterns (figure etc.) Pattern2: Lower half Pattern3: About ½ height from the lower right Pattern4: About ¾ height from the lower right Pattern5: Full right All Rights Reserved, Copyright FUJITSU LIMITED 2005

Samples (Vignette images) Pattern1: Free pattern (figures etc.) Pattern2: Lower half Pattern3: About ½ height from the lower right SAMPLE SAMPLE Pattern4: About ¾ height from the lower right Pattern5: Full right All Rights Reserved, Copyright FUJITSU LIMITED 2005

Charts Charts are defined as follows: The purpose of a chart is to accurately convey data Includes coordinate with two or three axis Charts express a process or an organization: A flow chart An organization or system chart Graphs that cannot be reproduced in Power Point are defined as illustrations No confidential data should be used in any chart included in the Corporate Profiles All Rights Reserved, Copyright FUJITSU LIMITED 2005

Colors of charts Use combinations of the four colours listed above. Red Yellow Green Blue R:213 G:117 B:128 R:225 G:194 B:105 R:75 G:157 B:95 R:98 G:137 B:194 gray without shadows R:240 G:198 B:198 R:238 G:220 B:170 R:193 G:227 B:167 R:185 G:215 B:235 gray with shadows R:243 G:219 B:224 R:249 G:244 B:205 R:230 G:245 B:217 R:235 G:244 B:249 Use combinations of the four colours listed above. The basis of Autoshape is using gray gradation. (right) All Rights Reserved, Copyright FUJITSU LIMITED 2005

Types of Charts and Samples Various Charts Charts are to be produced using Power Point according to a prototype samples in the corporate profile Be careful about the size of text. Characters should be easily read in slides and print. Basically, use only defined colors in charts Services Full Lifecycle Management Computing & Communications Products Electronic Devices New IDM Model Integration Comprehensive Solutions TRIOLE (IT infrastructure optimization) Competitive Services, Products & Technologies Fujitsu Strategic Advantage: customers All Rights Reserved, Copyright FUJITSU LIMITED 2005

Graphs Graphs include the following: Bar graphs Stacking horizontal bar graphs Pie charts Broken bar graphs Paint out broken bar graphs Radar charts Images showing the positions and numbers of a subject to be expressed with a map as the background are defined as illustrations, not graphs Graphs that cannot be reproduced in Power Point are defined as illustrations No confidential data should be used in any graph included in the corporate profile All Rights Reserved, Copyright FUJITSU LIMITED 2005

Subject Categories and Samples of Graphs Various graphs Graphs should be produced using Power Point according to the samples in the corporate profiles. When producing figures and graphs, use various colours, text and patterns to help convey the information Be careful about the size of text. Characters should be readable in print. Other Operations 5.6% Device Solutions 15.4% Technology Solutions Ubiquitous Product Solutions 18.9% 60.1% All Rights Reserved, Copyright FUJITSU LIMITED 2005

All Rights Reserved, Copyright FUJITSU LIMITED 2005