5 Essential Inbound Marketing Strategies Full Website Optimization – From Search Engine Optimization (S.E.O.) to structural layout of the web page, you want to make sure that your customers will find your web page easily and be able to navigate it without frustration. Make sure your webpage is simple and easy to navigate, while being visually appealing. Utilize Call to Actions to engage the customer in returning to your page. Use key words frequently to optimize how frequently your company comes up in online searches. Blogging is a way to let your customers (current and future) get an insight into your company’s methodology, the types of services and products that you offer, and a way to find out how you operate in your field differently from your competitors. Post new products or services that your company will provide, or about the ideas and facts your customers would find interesting. Publish stories about your customers’ experiences with your company to let interested customers know the quality of your work. Use tags/keywords that will bring your posts up in search engines, drawing more attention to your page. Social Media is a way to reach your customers on their level. More and more, people are turning to not only places such as Facebook and Twitter to find the newest and hottest deals, but also to places such as Yelp and Angie’s list to find the best services. Being on the Social Media platform is a way to: Boost your exposure Increase awareness of your company and your services/products Engage with your customers on a more personal and public level Website Lead Generation – There are opportunities for your company’s name to be talked about anytime of the day, any day of the week. You need to be active in the forums that bring you the most attention. Post relevant content to your company and your clients. Post more content. Post even more content – just make sure you spread it out over the day. Lead Nurturing – Once you have the leads, you need to make sure you maintain them. Keep up with the forums that give you the most feedback. Send out newsletters to say what’s new or give more information about current events going on with the company. Expand your resources while maintaining the useful ones, from Social Media outlets to people you gossip with at a dinner meeting. Keep your company employees up-to-date on the information you’ve gathered, and ask for even more feedback on how useful the information is in practice. For detailed information on how to get started download our whitepaper