ModernBiz Windows Server 2012 R2 Grow your business by helping customers modernize theirs Millions of customers, high-margin opportunities With millions of Windows Server 2003 instances worldwide approaching end of extended support, your customers will need to take action, whether by updating their on-premises servers or moving to the cloud. Now is a great time to start conversations with customers about updating their servers with Windows Server 2012 R2—and to start looking to the cloud for things like backup and disaster recovery with Microsoft Azure. As a Microsoft partner, you have an unique opportunity today to offer hybrid solutions that help customers define the best path for their business, while strengthening your role as a trusted advisor. 63% of SMBs say consolidating IT infrastructure via virtualization is a top priority over the next 12 months1. Empower them to maximize hardware utilization for less with virtualization built-in to Windows Server 2012 R2. Server consolidation & upgrade Make disaster recovery (DR) affordable for SMBs with Hyper-V Replica, included in the price of Windows Server 2012 R2. Generate ongoing revenue by delivering DR as a hosted solution or cloud service. Disaster recovery Deploy a storage solution based on built-in Storage Spaces, helping customers allocate storage to users on a “just-enough and just-in-time” basis, quickly scale storage up or down as needed, and maximize the performance impact of ultra-fast Solid State Drives (SSD). Cost-effective storage 44% of SMBs have workers who telecommute and most have mobile workers2. Enable access from remote PCs and mobile devices to line of business applications hosted on-premises or in the cloud while providing peace-of-mind that corporate data remains on the server. Remote access Multiply your margins with Hyper-V Once a customer is virtualized with Hyper-V, you can offer a range of higher-margin services such as disaster recovery, cloud solutions, and server consolidation. According to a Total Economic Impact study commissioned by Microsoft from Forrester Research, margins on professional services can be 5-9 times those of product resale. Read the full study here: http://aka.ms/C1mux3 1 Forrsights Hardware Survey, Forrester Research, Q3 2013. 2 AMI WW Market Opportunity Model: 2012-2017 and AMI ICT Tracker survey data. 1

Why Microsoft for the modern business? Why pay more for VMware? Why have the customer pay nearly $500 to get VMware and get less functionality than they get built-in to Windows Server 2012 R2? With reduced licensing costs, more of the customer’s budget can go towards services you can provide to help customers address key business challenges—while helping you earn higher margins. Business Benefit Key Capability Windows Server 2012 R2 Hyper-V vSphere Essentials Server virtualization Hypervisor – the fundamental virtualization layer for abstracting hardware resources  Reduce downtime Simplified VM management, built-in Migrate running VMs with zero downtime  Migrate virtual storage with zero downtime Migrate running VMs without any shared storage with zero downtime Improve business continuity Replicate changed data at an interval of 30 seconds, 5 minutes, or 15 minutes for fast systems recovery Get peace of mind Enable space to be easily allocated to servers, on a just-enough and just-in-time basis Price   Built-in at no extra cost with Windows Server 2012 R2 $495 (Licensing price only) Source for VMware features and pricing: http://www.vmware.com/products/datacenter-virtualization/vsphere/compare-kits.html and http://www.vmware.com/products/vsphere/pricing.html Why Microsoft for the modern business? As a key part of the Microsoft hybrid IT vision, Windows Server 2012 R2 provides small and midsize businesses a strong foundation for today and a platform to grow in the future. From PCs to devices, and from server to cloud, Microsoft technology works together and delivers a familiar experience that helps customers get value from their investment immediately. Next steps Ready to start taking advantage of the Windows Server 2012 R2 upgrade opportunity? Start today with these steps. Power up your marketing and sales: http://aka.ms/readytogo/modernbiz and http://aka.ms/readytogo/modernbiz.ws Hone your technical skills: http://aka.ms/smblearningpath Learn more about Windows Server 2003 EOS: www.microsoft.com/ws2003eos ©2014 Microsoft Corporation. All rights reserved. This data sheet is informational purposes only. Microsoft makes no warranties, express or implied, with respect to the information presented here. 2