Expand your customer audience through Bing Ads Bing SMB Advertisers – Search Ads 9/3/2018 y IMPORTANT: Replace the Picture Placeholder above with your logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. Expand your customer audience through Bing Ads © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/3/2018 9:53 PM Learn how you can Reach millions of potential customers with one ad buy though Bing Ads. Use powerful Bing Ads features to create ads that inspire action. Take advantage of our services. IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

The Bing story Bing is the search engine that brings web results together to help you spend less time searching and more time doing. Bing is brought to you by Microsoft and is available on PCs, mobile phones and tablets.

Bing Ads – reach your audience 9/3/2018 9:53 PM Bing Ads – reach your audience Reach a vast audience on the Bing Network, where searchers spend more. Europe 3 billion monthly searches 131 million unique searchers UK 30 million unique searchers 977 million monthly searches Finland 17 million monthly searches 1 million unique searchers Sweden 2 million unique searchers 35 million monthly searches Norway 16 million monthly searches 1 million unique searchers Denmark 13 million monthly searches 1 million unique searchers comScore qSearch (custom), March 2017. The Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Be found anytime, anywhere 9/3/2018 9:53 PM Be found anytime, anywhere Target your ads to specific device operating systems and promote your closest business location so customers can easily find you. At home Target searchers by location, time, demographics, and what they’re searching for to find your perfect customer. On the go © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Bing SMB Advertisers – Search Ads 9/3/2018 Bing integration paves the way 500M+ devices running Windows 10 48% of Bing O&O searches are from Windows 10 96% of our business customers are actively piloting Windows 10 150% faster growth than Windows 7 Source: Microsoft Internal Data, Global, FYQ3 2017. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Expand successful campaigns 9/3/2018 9:53 PM Expand successful campaigns Easily import your Google AdWords campaigns to Bing Ads. You don’t have to start from scratch. We can import your existing search advertising campaigns that are already working for you with the Google Import tool. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Features that increase conversions 9/3/2018 9:53 PM Features that increase conversions Bing Ads has powerful features that help your ads generate traffic. Sitelink Extensions highlight your products, specials or services so searchers can go directly to the pages they’re interested in. Location Extensions drive foot traffic, not just web traffic, by displaying your business address, phone number and a directions link. Alpine Ski House www.alpineskihouse.com 30% Off Select Ski Gear! Free Shipping Over $50. Our top-rated gear Join us on a trek Money-back guarantee Sustainability commitment Display links to multiple pages on your website. Alpine Ski House www.alpineskihouse.com 30% Off Select Ski Gear! Free Shipping Over $50. 4567 Main Street – Victoria (250) 555-0100 Include your address and phone number. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Features to refine your markets 9/3/2018 9:53 PM Features to refine your markets Bing Ads has powerful features that help you target searchers. Location targeting makes the most of your budget by targeting searchers in selected cities, provinces, metro areas and postal codes. Call Extensions connect searchers to your business instantly with a clickable phone number. Potential customers are just one tap away from speaking to you directly.  © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Features to drive more sales 9/3/2018 9:53 PM Features to drive more sales Reach your ideal customer with these Bing Ads features. App Extensions Promote your apps across PCs, tablets and smartphones for your ad to increase user engagement and drive more sales.  Bing Shopping Campaigns Build campaigns to advertise all of your products with this visual and engaging ad format. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/3/2018 9:53 PM What’s the bottom line? Connect with Bing Network searchers, who spend more than the average Internet searcher. Reach potential customers anytime, anywhere. Create ads that maximize conversions. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Get more from your ads An introduction to our services. 9/3/2018 9:53 PM Get more from your ads IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions. An introduction to our services. Agency background Agency history and expertise Agency size (employees, billings) Specific vertical industry/location experience Agency staffing Biographies of key executives and potential member of your account team and their relevant experiences Call out certification and accreditation of individual team members Client references Examples of agency experience in the vertical market Case studies with results Clients information (average tenure, retention rate) Pricing and contract terms Billing policies and terms Pricing structure (i.e. retainer, commission, time, spend or performance based) Higher value add services and fee Customer support SLA terms Frequency of team phone calls, on-site visit and reports Training and onboarding services © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.