Take the School Breakfast Challenge with NSBW 2017! This is an update from SNA national on a great way to increase participation in breakfast – with National School Breakfast week! The theme for breakfast week 2017 is “Take the School Breakfast Challenge” SNA offers the following A logo you can use on menus, your website and other signage Toolkit Sample press release and editable breakfast menu Breakfast flyer for parents Activity sheets for students

Take the School Breakfast Challenge Before starting your promotion, think about the following: “ What do I want to get out of NSBW for my school or district?” Is it to increase awareness of the program or a recent program change such as Breakfast in the Classroom? Is it to increase participation or something else? Establish your goals! Make them measureable Made possible by:

2017 Campaign Goals Promote healthy menus and increase participation Garner increased awareness with parents, administrators and the media about the importance of school meals Expand the online marketing reach of school nutrition programs (blogs, newsletters, etc.) These are the overall goals at a national level for NSBW 2016. Increase participation and visibility for our school breakfast program Educate parents and students about the importance of school breakfast as it relates to academic success Get students excited about making healthy choices at breakfast with a fun theme You can use these, focus on one in particular or tailor one or all to make them more specific in your district. For example you could add a target % increase in participation you wish to aim for. In my district, my goal is….. [add your examples]

Communicating Nutrition Standards Promote healthy menu options at breakfast Keep parents informed! Distribute the breakfast flyer Update your menus Attend a PTA meeting Post on social media NSBW is the perfect time to promote healthy menu options at breakfast Keep parents informed of the fresh fruits and veggies, whole grains, and low-fat dairy offerings Mail a letter home Update your menus Attend a PTA meeting Post on Facebook What do you all have planned?

Emphasize the Learning Connection Children who eat school breakfast are more likely to: Have better concentration Participate in class Be more alert Retain more of what they learn School breakfast helps kids perform their best at school – it’s proven! Use this to your advantage when communicating with administrators and parents during NSBW Check out the NSBW toolkit for examples of papers and studies you can reference

Study Your Social Media Spread the word to parents, students, and administrators! Inform parents about the healthy menu items Social Media is now everywhere and one of quickest ways to reach your target audience whether it be parents or students. Use social media to spread the word to parents, students, and administrators! Use Facebook to inform parents about the healthy menu items Ask your school district’s communications office about policies and who you should send your posts to Remember to have parents fill out a media release if you’re publishing photos of kids A good clear photo or image really helps but it is best to chat with your school district’s communications office about policies and who you should send your posts to. Also, remember to have parents fill out a media release if you’re publishing photos of kids. More social media tips to help get your started will be available on the NSBW website. Facebook.com/SchoolNutritionAssociation @SchoolLunch @Schoolnutritionassoc

Photo Contest Take a Photo. Tag It. Upload it National winners will receive prize packs and their ads will be featured on the SNA website! Every year SNA runs a contest during NSBW to help create excitement amongst students about the campaign and eating school breakfast. This year the contest is art-based and asks students to create an advertisement for school breakfast. Three national winners will receive prize packs and their ads will be featured on the SNA website! More information including complete contest rules and entry forms are available at the SNA website.

Participate in SNA’s 2017 photo contest. Ideas & Tips Distribute punch cards to students to encourage them to take the daily challenge during breakfast week Participate in SNA’s 2017 photo contest. Decorate the cafeteria with “Take the School Breakfast Challenge” merchandise including posters, balloons, student giveaways, and even aprons for your staff! Here are some ideas on how to celebrate NSBW [First of 2 slides]

Ideas & Tips Poll the students on their favorite breakfast foods. Serve the most popular menu items during NSBW! Organize a raffle in the cafeteria with a fun prize like a bike or an iPad. Post a big piece of paper on the wall, and leave markers on the table. Students can write why they love school breakfast! [2 of 2] Do you think you will use any of these ideas? Do you have any other ideas that you would like to share?

Resources Visit www.schoolnutrition.org/nsbw to access all of the free resources, like: 10+ Page toolkit of ideas and tips Downloadable artwork and logos Flyer for parents (in Spanish, too!) Social media tools and cover photos Customizable press release and proclamation ….and much more To help you get started, SNA creates a number of free resources (some of which have already been mentioned in this presentation) which can all be accessed at www.schoolnutrition.org/NSBW Sample resources includes: 10+ Page toolkit of ideas and tips Downloadable artwork and logos Activity sheets for kids (in Spanish, too!) Social media tools and cover photo Customizable press release and proclamation

Questions?