SoMe as Comm Jonathan Sherbino MD MEd FRCPC FAcadMEd Associate Professor of Medicine, McMaster University Clinician Educator, Royal College of Physicians & Surgeons Canada @sherbino

Social Media as Community Process of interaction Create, share, exchange Virtual community

So what, SoMe (Social) construction of knowledge Higher order learning Enhancing your organization’s relevance

Information is NOT transfered

#1: SoMe changes the construction of knowledge into a communal process

#2: SoMe unleashes your content experts

The ROI of SoME is that your organization is: effective relevant

SoMe as Comm Jonathan Sherbino MD MEd FRCPC FAcadMEd Associate Professor of Medicine, McMaster University Clinician Educator, Royal College of Physicians & Surgeons Canada @sherbino

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