Specialty 075 “Marketing” Specialization “Marketing Management”

Training of specialists is provided by Department of Economic Cybernetics and Marketing Management, Faculty of Economic Informatics and Management (EIM) Department’s work is targeted towards providing students with integral competences that combine deep knowledge of Economics and Management with proficiency in information technologies. Achieving this objective is alleviated by the high level of professional training and research specialization of the faculty. The department has four Doctors of Science (full professors) and eight PhDs (associate professors).

Kharkiv, NTU KhPI, vul. Kirpichova 21, U2 bhall, rooms 601-605. Contemporary marketing specialist can: identify potential markets for products (services) of their company, evaluate capacity and economic attractiveness of the markets and their individual segments ; provide and substantiate economic rationale for choosing target markets and for differentiation of new products (services) in their segments ); evaluate investment projects in terms of development of production and quality improvement ; forecast demand, costs, prices, and profits based on the monitoring environment and market research; plan marketing communication activities as for advertising and PR to promote company goods (services), create new brands, increase loyalty among contact groups; develop budgets of marketing communications, predict their effectiveness and efficiency; use corporate computer information systems for accounting, forecasting, analysis, planning, and monitoring marketing activities of the company; develop sketches of the visual tools for advertising and PR: brochures, billboards, front pages and content of websites, media reports etc. Contacts: Department web site: http://eim.kh.ua/ekmm Official vk group: vk.com/eim_khpi E-mail: eim.kh.ua@gmail.com Kharkiv, NTU KhPI, vul. Kirpichova 21, U2 bhall, rooms 601-605. Phone: +38 (057) 707-65-53, (099)780-86-81, (067)282-14-52, (099)721-27-78 Faculty of Economic Informatics and Management (EIM) NTU Kharkiv Polytechnic Institute

Kharkiv, NTU KhPI, vul. Kirpichova 21, U2 bhall, rooms 601-605. Modern marketing is impossible without the use of modern information technologies. Labor market trends show great demand for specialists in the areas of PR technologies, branding, planning of marketing activities, enterprise web-site development, visual advertising, marketing research. A distinctive feature of this educational program lies in a natural integration of Economics, Marketing, Psychology, and Information Technologies. This allows to train universal marketing specialists capable of employing different information technologies in their work. Contacts: Department web site: http://eim.kh.ua/ekmm Official vk group: vk.com/eim_khpi E-mail: eim.kh.ua@gmail.com Kharkiv, NTU KhPI, vul. Kirpichova 21, U2 bhall, rooms 601-605. Phone: +38 (057) 707-65-53, (099)780-86-81, (067)282-14-52, (099)721-27-78 Faculty of Economic Informatics and Management (EIM) NTU Kharkiv Polytechnic Institute

Marketing Research Manager 3 Acquisition of the Marketing specialty under the «Marketing Management» specialization (educational program) allows to work under the following modern professions: SMM-specialist 1 SEO-specialist 2 Marketing Research Manager 3 Sales Manager 4 Event-marketing 5

SММ-specialists promote brands, web sites, goods or services using social Internet platforms, such as social networks, blogs, and forums. Main objectives: development and implementation of strategies for product awareness in social networks, blogs, and forums; creation of a positive image of a customer by neutralizing negative information; increase of target audience engagement in social networks; development of the original, optimized infomercial content for social platforms such as Facebook, VK, Linkedin, Google+, Instagram, Twitter, OK.

SEO-specialists develop and implement actions as for optimizing web resources for search engines and general promotion of the web resource in the Internet. Main objectives: Promotion of the web site for search engines such as Yandex, Google, etc.; Development and implementation of actions as for optimizing web resources for search engines; Selection and analysis of keywords and sentences of the web resource with the purpose of increasing the number of visitors; Assistance in increasing product sales by attracting customers through the Internet.

Marketing Research Managers are responsible for organization and implementation of marketing research process in the company. Main objectives: Analysis of the advisability and setting up objectives of marketing research; Organization of gathering data needed for making sound decisions connected with the implementation of the company’s marketing strategy; Analysis of the collected data and development of models of market reaction to certain marketing decisions; Estimation of efficiency of marketing research.