Alibaba It is a journey! Entrepreneurship course: case study by Chen Chen (chen80@usc.edu)

E-commerce What is ? 2

Alibaba’s timeline 1998: Founded with B2B website. Hard time 2001: Achieve profitability. 2003: Taobao was founded. Won 2004: Alipay was launched. 2005: Took China Yahoo. Expanding 2007: Hong Kong IPO. 2008: Taobao Mall(Tmall) established. 2010: New products. 2014: IPO in U.S.. Acting as a king of the world 3

Jack Ma Who is the Guy? The founder and CEO is just a tour guide. 4

Keys to Alibaba’s kingdom Strong Believes Smart and diligent people Think globally Act locally Keep innovating 5

Thanks! Q&A Alibaba Presentation by Chen Chen (chen80@usc.edu) University of Southern California Thank Prof. C.-C.(Jay) Kuo for opening the entrepreneurship short course Thank Xue for coordinating the presentation