Enabling The Change Makers to bring our brand to life

The Change Maker Group Story Why we do it We believe that people learn and engage better when they are inspired and empowered.  By creating change makers within organisations who have the right mind-sets, motivations and skills, we will help them to build resilience and ensure change is sustainable, in a pragmatic and enjoyable way.  This is our legacy. Who we are We’re a diverse collective of highly experienced change facilitators, consultants, coaches and trainers who share an ethos, values and dedicated passion for enabling organisations to reach their full potential. Members of the group are considered, collaborative, responsive and inspiring while demonstrating creativity, integrity, pragmatism and an element of fun.

The Change Maker Group Story (continued) What we do: We are different from many competitors because we represent a wide range of skills/knowledge and we’re independent - so not tied to any organisation or tool box. We have the freedom to be flexible, diverse and agile.   Our wide and varied expertise allows our clients to drive the solutions rather than our methods – an antithesis to the major consultancies who offer a “repeatable proposition” from their tool box.  We offer scale, quality, experience and the ability to accelerate change, without the overheads or restrictions of large consultancies.

How we describe it to others (elevator pitch) Short building: “We equip your people to make change happen now and in the future.” Medium building: “We are a diverse collective of highly experienced change experts who share an ethos, values and dedicated passion for enabling your organisation to succeed. We believe that your people will learn and engage better when they are inspired and empowered.  By creating change makers within your organisation who have the right mind-sets and skills, we will help you to build resilience and ensure change is sustainable, in a pragmatic and enjoyable way.  This is our legacy. ” Tall building: “Change is what we do and what we enjoy doing.  We are confident through our approach that even the toughest change can be delivered well, enabling your people to be at their best and your company to succeed.  “We know that every client is different so we don’t rely on a single solution that’s adapted to each client’s needs. We can do better than that. We draw from a vast range of expertise and approaches that deliver a considered, targeted solution specifically for your organisation. “Clients enjoy working with us because we have a great attitude and bring new ideas along with inspiration, pragmatism, integrity and an element of fun.”

What makes a great elevator pitch Identify your goal. Explain what you do. Communicate your unique selling point. Engage with a question. Put it all together. Practice using it – and use it! 1. Identify Your Goal Start by thinking about the objective of your pitch. For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living? 2. Explain What You Do Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do. Ask yourself this question as you start writing: what do you want your audience to remember most about you? Keep in mind that your pitch should excite you first; after all, if you don't get excited about what you're saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm. Example: Imagine that you're creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, "My company writes mobile device applications for other businesses." But that's not very memorable! A better explanation would be, "My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization's managers." That's much more interesting, and shows the value that you provide to these organizations. 3. Communicate Your USP Your elevator pitch also needs to communicate your unique selling proposition , or USP. Identify what makes you, your organization, or your idea, unique. You'll want to communicate your USP after you've talked about what you do. To highlight what makes your company unique, you could say, "We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app." 4. Engage With a Question After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can't be answered with a "yes" or "no" answer) to involve them in the conversation. Make sure that you're able to answer any questions that he or she may have. You might ask "So, how does your organization handle the training of new people?" 5. Put it all Together When you've completed each section of your pitch, put it all together. Then, read it aloud and use a stopwatch to time how long it takes. It should be no longer than 20-30 seconds. Otherwise you risk losing the person's interest, or monopolizing the conversation. Then, try to cut out anything doesn't absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better! Here's how your pitch could come together: "My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks. "Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app. "So, how does your organization handle the training of new people?" 6. Practice Like anything else, practice makes perfect. Remember, how you say it is just as important as what you say. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch. Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch. Make sure that you're aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural. As you get used to delivering your pitch, it's fine to vary it a little – the idea is that it doesn't sound too formulaic or like it's pre-prepared, even though it is!

Crafting Elevator Speeches: The 9-C Criteria Concise Contribution Core Strategic Value Credibility Commitment Confidence Culture-Sensitive to Self-Promotion Conversational Tone Creativity