Building consumer trust through transparent labelling and communication Sanjay Khajuria

What does a Food label tell us? Instructions for preparation Ingredients Allergen information Brand name Best before date Serving size Net Weight Veg/Non-Veg Nutrition Information

Trust in the brand plays a key role Figures are % mentions In a research, consumers were asked about what information do they look for, on the food or beverage package when deciding to purchase? Seeking brand related information statements on health benefits significantly increased Base 2012 : 1152 Base: 2013: 1332 Base 2014: 1362 Base: All those who see package information

What is the ambition? Provide consumers with accurate and transparent information based on a format that best helps them make informed decisions

Responsible and transparent communication Committed to responsible, reliable consumer communication that empowers consumers to exercise their right to informed choice. Consumer communication principles help ensure consumers trust in our brands and our company We also follow principles laid by Advertising Standards Council of India

Key communication principles All representation including text, sound and visual accurately represents the product, including taste, size and content Communications depict an active, rather than a sedentary lifestyle Communication depicts moderation in food consumption. Mentions portion sizes appropriate to the target audience Unless a snack food or beverage has been nutritionally designed as a meal replacement, it is not portrayed as such. Health benefit claims have a sound scientific basis in line with regulations and easily understood by consumers. Nutrient content information is made in a way that accurately reflects the nutrition composition of the product Claims in communication are consistent with information on the label or packaging Communication does not undermine the role of parental care and guidance in ensuring proper food choices are made by children

Beyond the Label (QR Codes) Assist consumers to make informed food choices GDA Labelling Beyond the Label (QR Codes) Portion Guidance

Nestlé Nutritional Compass Product Brand answers the query raised on behalf of the consumer by Offering useful information Offering good tips and advice on good habits Nutrition information: per 100 ml/ per pack/ % GDA per pack for 8 key nutrients of public health interest The Good to Talk box remains our contact box

Guideline Daily Amounts (GDA) Provide guidance on the daily intake for energy and defined key nutrients to help consumers evaluate a product’s role in their daily diet. GDA are factual and objective Front of Pack: Declaration of 5 icons: Energy, Total fat, Saturated fat, Total sugars and sodium. Energy Icon mandatory on all packs. Back of pack: The Nutritional table as a part of compass provides information as a minimum for 8 key nutrients of public health interest, per 100g/ per 100ml, per portion and as % GDA The % GDA is calculated against a benchmark of reference values which are typical intake levels that the average population target, are advised to consume daily for a healthy diet

Beyond the Label (QR Code/url) Relevant, mobile-optimized information on the Nutrition, Environment and Society aspects of product. Content addresses Nutritional, Environmental and Societal elements-giving the consumer factual information about the product and Nestlé

Portion Guidance We also provide consumers with user-friendly information rather than abstract dietary recommendations Through our portion guidance efforts, we aim to help empower individuals and families to better manage portioning and achieve healthier diets. We want to be a part of consumers’ solutions to finding balance in their food and beverage decisions

Educating the consumers on our website https://www.nestle.in/nhw/understanding-food-labels/check-the-label Look at the list of ingredients Look at the health sensitive nutrients Look for the Nutrient amounts Get more value Low energy dense foods

Helping consumers make informed choices To help consumers make informed food choices, on ground activities are conducted 

Helping consumers make informed choices…

Easy to understand definitions

Awareness on Portions

…building consumer trust through transparency Thank You …building consumer trust through transparency