Analyzing and Evaluating an Advertisement

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Presentation transcript:

Analyzing and Evaluating an Advertisement AIR conditioner “blue star” Ethar H. AL-Yousif 201102794

Outline * Background of the Advertisement * The Advertisement * Persuasion Tactics * Effectiveness * Summary

Background of the Advertisement * This Ad is about a man and a woman who were speaking in a hot room. * The length is 41 seconds. * The ad described the air conditioner "Blue Star" how is cool and comfortable. * It’s aimed to people of all ages, genders, who care about a good quality of air conditioning and have a good income.

The Advertisement http://www.youtube.com/watch?v=Hq3gxiehK5E

Persuasion Tactics The advertisement used facial expressions as tactics instead of speech * The man was disturbed from the debate and disquiet because of heat place. * The woman had angry reaction and her face looked like it from the extreme heat. * The situation and the mood of men and women change to an excellent case after opened the air conditioning "blue star". * The music was annoying, so it drag you to see what will happen in the end of the advertisement The music turned to quiet music in the end.

Reasoning Errors - The locations is not clear that it is hot, there is no sweating on one of them! - It supposed to be filming in one place, not two places. - They did not focused on the other speakers.

Effectiveness * The advertisement was effective, he used the movements instead of words when he and she were angry from heat, and suddenly changed to excellent condition after opened the air conditioning. * The advertisement was shorter than a minute, but it was a clear sense. * It can be more effective if they gave us the speaker's face with the man and how temperament and women as well as.

Summary * The advertisement was about air conditioner called "Blue Star" and is aimed to all the people. * In this advertisement, used the tactics of persuasion "the movements rather than the speech" and the voice was troublesome to quiet. * If you want do an advertisement you must be a clear meaning, short and effective such as this advertisement.