B120: An Introduction to Business Studies Tutorial 1 Day School 1 - 3 November 2007 14 May 2018 B120: An Introduction to Business Studies Tutorial 1 John C Jackson

Welcome to B120 ! Day School 1 - 3 November 2007 14 May 2018 John C Jackson

Agenda Introduction to B120 Course Structure, Assessment, etc. Day School 1 - 3 November 2007 14 May 2018 Agenda Introduction to B120 Course Structure, Assessment, etc. Introduction to Book 1 Activities Review Questions & Close John C Jackson

Learning Outcomes To meet fellow students and tutor face to face Day School 1 - 3 November 2007 14 May 2018 Learning Outcomes To meet fellow students and tutor face to face Explain how the components of B120 fit together Relationships – tutor/student/group Carrying out STEEP and SWOT analyses TMAs – advice John C Jackson

B120 Course Structure There are 5 Course Books Day School 1 - 3 November 2007 14 May 2018 B120 Course Structure There are 5 Course Books Book 1: What is a business? Book 2: An introduction to HRM in business Book 3: An introduction to Accounting & Finance in business Book 4: An introduction to Marketing in business Book 5: Different ways of looking at business John C Jackson

Introduction to Book 1 Day School 1 - 3 November 2007 14 May 2018 John C Jackson

Book 1: Aims & Objectives Day School 1 - 3 November 2007 14 May 2018 Book 1: Aims & Objectives Describe some common characteristics of businesses Explore what makes businesses different from each other Understand the main Sociological, Technological, Economic, Environmental & Political forces that impact on business Explain how organisational cultures emerge within businesses Outline different types of structures and how they might impact on how work is organised within a business Identify the importance of business ethics Provide an introduction to business functions John C Jackson

Book 1: Sessions What is a business ? The external environment Day School 1 - 3 November 2007 14 May 2018 Book 1: Sessions What is a business ? The external environment Business structures Business cultures Business ethics An introduction to business functions Small business and entrepreneurship John C Jackson

Book 1: Key Concepts & Ideas Day School 1 - 3 November 2007 14 May 2018 Book 1: Key Concepts & Ideas Businesses come in all shapes and sizes A business cannot operate without being influenced by and impacting upon its external environment The shape and identity of a business is closely linked to its structure and culture Business ethics is an important part of business and of B120 Small businesses, while often overlooked, provide a large proportion of employment and are an important part of the business world John C Jackson

Day School 1 - 3 November 2007 14 May 2018 Book 1: Key Theories Business Types (Public / Private, Profit / Not for Profit) Morgan’s Metaphors (Morgan) STEEP & SWOT Analysis Business Structures (Pugh & Hickman) National Cultures (Hofstede) Organisational Culture (Trice & Beyer / Drennan) The Role of Ethics in Business (CSR) Stakeholder Analysis (Johnson & Scholes) Introduction to other Business Functions John C Jackson

Activity: Exploring Business What is a business? How do we define a business? What are its main characteristics? What makes a good business? Use your own experiences to discuss these questions as well as using course materials

Activity: Exploring Business Stakeholders: Think of some organisations in your context and identify the principal stakeholders Highlight whether they are internal or external stakeholders What are their ‘stakes’ in the organisation? What conflicts are there between stakeholders’ interests? Do the same for your own organizations

STEEP A useful structure to help analyse the external environment relating to a business: Sociological factors Technological factors Economic factors Environmental factors Political factors

Activity: Exploring Business Day School 1 - 3 November 2007 14 May 2018 Activity: Exploring Business Looking at your own business examples - for each one, discuss: What sort of business is it? What are the influences on it from the external environment? Use the STEEP model as a framework for analysis Newspaper/ magazine article concerning a small business Groups 3 to 4 – each member tells the others about their chosen business Choose one business from the group and do a STEEP analysis Report back key points Similarities and differences John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion Tips for Reading Case Studies: Read the case through quickly to get a feel for the situation Understand what it is you are required to do – check the questions and any instructions Re-read the case, make notes, ask yourself, “what seems to be going on here that may be relevant?” Start organising your thoughts/notes - using concepts from the course – to help you expand upon and support your diagnosis John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion S T E E P John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 Activity 1: Streetwise Fashion 14 May 2018 Sociological: Demographics, age & structure of populations, patterns of work, gender roles, etc. Technological: Information and communications technology, scale and rate of change, internet, etc. Economical: Rate of economic growth, interest rates, inflation, energy prices, exchange rates, etc. Environmental: Legislation, environmental reporting, shareholders, pressure groups, customers, etc. Political: Legislation, WTO / EU trade regulations, government, public services, taxes, etc. John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion S W O T John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion Strengths & Weaknesses Internal environment, resources and how they are used, structure, culture, brand, people etc. Opportunities & Threats External environment, competitors, customers, suppliers, environment, technology etc. John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion Strengths Weaknesses Internal Opportunities Threats External John C Jackson

Activity 1: Streetwise Fashion Day School 1 - 3 November 2007 14 May 2018 Activity 1: Streetwise Fashion In Groups Discuss: Is the relationship between the two businesses likely to be successful ? What are the differences between the two businesses ? What might be the benefits and the costs for each of the businesses ? Group Activity: Make a STEEP & SWOT analysis for each company Present your STEEP & SWOT frameworks to the other groups Take 20 minutes to discuss your ideas and prepare John C Jackson

B120 Assessment Tutor Marked Assessments (TMAs) Day School 1 - 3 November 2007 14 May 2018 B120 Assessment Tutor Marked Assessments (TMAs) There are 2 TMA’s in B120….. TMA01: 2 Mini case studies based on books 1 & 2 - 30th November 2008 TMA02: Report based on books 3 & 4 - 29th February January 2009 John C Jackson

B120 Assessment Tutor Marked Assessments (continued) Day School 1 - 3 November 2007 14 May 2018 B120 Assessment Tutor Marked Assessments (continued) If you think you might miss the deadline - please do contact me Under certain circumstances - an extension can be agreed You do need to have a valid, plausible reason Any extension must be agreed before the due date Late TMAs – without authorisation - will not count towards your final mark John C Jackson

TMA Marks Each TMA is marked out of 100 TMA01 = 50% of TMA marks = 100% / 2 = 50% Examination = marked our of 100 100 / 2 = 50% Total assessment = TMA marks + Examination Marks = 100% (possible)

B120 Assessment End of Course Examination Final written assessment Day School 1 - 3 November 2007 14 May 2018 B120 Assessment End of Course Examination Final written assessment It will cover all 5 books More to come on this nearer the time John C Jackson

Review of Today Day School 1 - 3 November 2007 14 May 2018 John C Jackson

Day School 1 - 3 November 2007 14 May 2018 Questions John C Jackson

Important Dates Day School 1 - 3 November 2007 14 May 2018 John C Jackson

Important Dates TMA01: 30th November 2008 TMA02: 29th February 2009 Day School 1 - 3 November 2007 14 May 2018 Important Dates TMA01: 30th November 2008 TMA02: 29th February 2009 Next Tutorial: John C Jackson

Learning Outcomes To meet fellow students and tutor - face to face Explain how the components of B120 fit together Relationships – tutor/student/group Doing a STEEP & SWOT analysis Case study “Streetwise Fashion” TMAs - advice