CORPORATE SOCIAL RESPONSIBILITY Dr. V. R / STM Unit 1 7/27/2017

What is CSR? Corporate social responsibility (CSR) is a business process which signifies that for any business or a firm it is important that they work for a social cause. It is essential that the business gives a part of what it gets to the community for its development. A forwarded action which flows company’s vision and mission as a part of company’s everyday action’s Dr. V. R / STM Unit 1 7/27/2017

CSR is being aware of and bringing about change to working practices to eradicate exploitation and promote fairness and safety Dr. V. R / STM Unit 1 7/27/2017

CSR typically includes issues Business ethics Community investment Environment Governance Human rights, etc Dr. V. R / STM Unit 1 7/27/2017

Dr. V. R / STM Unit 1 7/27/2017

Why should companies get involved in CSR? To create a trust among the investors For becoming preferred choice of their customers For enhancing brand value and reputation Long term sustainability for organization and society Dr. V. R / STM Unit 1 7/27/2017

Activities under CSR

The source of Coca cola’s DASANI water, treated tap water at its factory in London Pure and safe water Dr. V. R / STM Unit 1 7/27/2017

Proper Guidance and Family Planning Dr. V. R / STM Unit 1 7/27/2017

Conducting rallies against disease Dr. V. R / STM Unit 1 7/27/2017

HELPING TRIBAL PEOPLE Dr. V. R / STM Unit 1 7/27/2017

DEVELOPMENT OF INFRASTRUCTURE Dr. V. R / STM Unit 1 7/27/2017

Other Areas preferred for CSR implementation Education Health Environment Livelihood promotion Women empowerment Sanitation Others Dr. V. R / STM Unit 1 7/27/2017

Every company harms the environment (as an individual does) so CSR does 2 things Reduce negative effects & Increase positive contribution Dr. V. R / STM Unit 1 7/27/2017

EXAMPLES OF COMPANIES IMPLEMENTING CSR

APTECH LTD. APTECH LTD. is a leading education player with a global presence It plays role in encouraging and fastening EDUCATION throughout the country It is in association with NGO’s which provide training and education camps for underprivileged AIMS 1. Promoting child education 2. Awareness training camps 3. Supporting social fabric 4. Environment protection Dr. V. R / STM Unit 1 7/27/2017

AVON CYCLE LTD. The Avon came up with the idea of hope gives way to despair. Recently the hospital has took the social responsibility in removing the concept of ‘SONS ONLY TO END’ by bringing the concept of celebrate ‘FEMALE’ child AIMS: 1. Hospitals Environmental protection Dr. V. R / STM Unit 1 7/27/2017

CSR moving ahead Coca cola’s recycling effects is an example of corporate social innovation McDonald’s also recently announced its intent to test ‘green restaurants model’ that significantly reduce energy consumption and waste production, a strategy that will undoubtedly reduce costs and benefit the environment, if successful. Dr. V. R / STM Unit 1 7/27/2017

AWARDS FOR THEIR WORK Tata Steel bagged the corporate social responsibility award at the seventh edition of ‘India Business Leader Awards 2012′ (IBLA) – Asia’s most distinguished awards for Excellence in Leadership Dr. V. R / STM Unit 1 7/27/2017

NTPC has prepared sustainability report covering Economic , Environmental and  social aspects with the triple bottom line approach based on widely accepted Global Reporting Initiative (GRI) Guidelines. Dr. V. R / STM Unit 1 7/27/2017

Conclusion Corporate had moved ahead to a really new level to fulfill their social responsibility which not only help the society but also to these companies to make a reputation in the society. The expectations from private sector regarding CSR is very high in the future In the present scenario companies play an important role in the growth and development of the nation. They should be encouraged and motivated to contribute more. Dr. V. R / STM Unit 1 7/27/2017

CLOSING LINE So companies not doing CSR will not survive. Its only the question of “WHEN”. Dr. V. R / STM Unit 1 7/27/2017