1. PRESENTATION AT ITC-ILO/ ACTRAV TRAINING COURSE 30TH NOVEMBER 2005
ISTANA HOTEL, KUALA LUMPUR
Corporate Social Responsibility (CSR) Policy & Strategy Of TM Group
By:
MAT NORDI AWANG, HAJI
GROUP HUMAN RESOURCE, TM

2. CSR - INTRODUCTION
CSR is generally understood as the way a company achieve
a balance or integration of economic, environmental and
social imperatives while at the same time addressing
stakeholders’ expectation;
Generally seen as business contribution to sustainable
development;
CSR commitments and activities typically address aspects of
company’s behavior with respect to key elements such as
health and safety, environment protection, human rights,
community development, consumer protection etc;
Today’s stakeholders are increasingly aware of the
importance and impact of corporate decisions upon
society and environment.

3. CSR – HISTORICAL CONTEXT
Mid 20th. Century - CSR being discussed by Mgt. Gurus.
-Economist Milton Friedman outlined his views that social
responsibility of corporations is to make profits within the
boundaries of societal moral and laws.
Last decade - CSR - related concepts such as corporate
citizenship have expanded due to new globalization issues
and challenges.

4. CSR – DIVERSITY OF PERSPECTIVES
EXAMPLE 1 : Globescan:-
- supporting charities and communities;
- responding to public concerns and viewpoints;
- supporting progressive government policies.
EXAMPLE 2 : OECD:-
- employment and industrial relations;
- corruption,
- environmental management

5. WHY COMPANIES TAKING CSR ?
Benefits to Company:-
Stronger financial performance and profitability through
operational efficiency gains;
Improved relations with investment community and better
access to capital;
Enhance employee relations that yields better results –
motivation, retention, learning and innovation and
productivity;
Stronger relationships with communities and enhanced
license to operate.
Improved Reputation and Branding

6. CSR - TELEKOM MALAYSIA BERHAD (TM)
Embedded into our core values and principles and
integrated into the way we run our business.
In the early days of country’s development, TM’s core
business of telecommunications fulfilled an essential social
function in improving communication and accessibility.
Today, in line with technological developments, TM
supports and enhances efficiency and quality of
telecommunications for trade and commerce as Malaysia
moves into globalised era.

7. CSR - TM Over the years, TM remained committed to community
programmes and has promoted excellence in many fields.
In 2004, the Group was actively involved in various CSR
initiatives, especially in events related to Sports, Education,
Information & Communication Technology (ICT), Health and
Social Services and the Environment.

8. TM’s - CSR INITIATIVES Sports:-
- Langkawi International Nature Challenge
- Formula One
- Sarawak Regatta 2002
- Asian Youth Football Championship 2004
- SUKMA
Education & ICT:-
- Akademi NUTE
- TM-Persama Mathematic Camp
- MSC-APICTA Award
- World Universities Debating Championship (WUDC)

9. TM’s - CSR INITIATIVES Community & International:-
- LID (Langkawi International Dialogue)
- 8th. IAP-MSC
- Malaysia’s Consumer Day
- 1st. Malaysia Radio Industry Award
- Tsunami Disaster (RM6.7m in cash/kind)

10. Thank You