Country report 2016
Promoting the Guernsey Breed in the UK
How do we promote the Guernsey Breed in the UK? Agricultural Shows Website Social media Herd owners develop and sell Guernsey products GGBP Actively look to export animals Promote the breed for use in cross breeding Agri shows, major & minor some int’l All Breeds & calf shows Web presence essential, advertise available bulls etc Social media, facebook twitter Herd owners very proactive & innotive – Young Bull scheme still going strong DG actively seeking out export opportunities Tpromotion of breed in nat press
Winning at Championship level raises the breed profile Agricultural shows are still popular in the UK and provide an excellent opportunity to show the modern guernsey cow to the public & other breeders.
Sponsorship Engaging the next generation in showing has been challenging but rewarding with national sponsorship from a leading feed company proving popular. We are constantly looking for new sponsors to help promote the breed. We have used sponsorship from a national feed company to promote the calf classes at shows across the UK in an effort to encourage the future generation
www.guernseycattle.com EGCS Website email:Office@guernseycattle.com No business can afford to be without a web precence
Social Media Lots of UK Guernsey breeders have their own facebook page Follow these: UK Guernsey Cattle UK Guernsey Export Group Guernsey Solutions The Guernsey world is very active on facebook
Exporting Animals Italy New Organic herd established in the Po region Holland Youngstock & cows in calf are in demand Escorted herd visits for potential buyers
Exporting Farm tours for interested buyers Selection of animals Export
Promoting the Guernsey for Cross Breeding Flyers in national dairy magazine & farming press
GGBP EGCS actively identify, collect & market future young bulls. Sales in the UK & markets abroad.
Getting the message out there Advertising pays Social media such as facebook is free Use lots of pictures Update & change profile pictures often Promote your business, advertise farmers markets you attend Promote new product lines Take advantage of any opportunity to promote/sell
Young Handler Workshops
Selling Direct to the consumer Brown cow organics Leighgrange Berkeley Suffolk Farmhouse Laceys Family Farm Aunty Moos Chew Moos Nells Dairy Brymor Briddlesford Kelsmor Hinxden Red Barn Farm Tiresford yoghurt Some of the many Guernsey farms who have taken steps to promote the breed & sell products direct to consumers Selling Direct to the consumer
Selling Direct to the consumer - Milk Vending machines Milk vending machine becoming increasingly popular
Guernsey Beef Increasingly popular Steers slaughtered 8-10 months All sold on Facebook or to local businesses Promoted by a celebrity chef as the best beef
Soft cheeses are very popular in the UK Soft cheeses allow quick turnaround of product, brie can be ready in 2 weeks and mature or ripen up to 9 weeks Soft cheeses allow a quick turnaround of product typically 2 - 9 weeks
Associating the Breed with the Product Associate the breed with the product is essential
Selling Direct to the consumer - Farmers Markets & Farm Shops Lacey s new farm shop opened when the village butcher decided to retire
Farm Ice Creams Quite a few businesses now do farm ice creams
Abel & Cole A web based mail order company Advertises & delivers organic veg boxes & organic Guernsey milk direct to the customer Abel & Cole are an on-line grocer for organic veg & sell organic guernsey milk
Thank you Any questions?