OBJECTIVE Differentiate between retail and wholesale floral businesses and their products.
WHAT IS A FLORIST? A florist is a person or a business dealing with arranging and merchandising flowers and floral products.
FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?
BIRTHDAYS
WEDDINGS
GET WELL, HOSPITAL, ETC…
MOTHER’S DAY
VALENTINE’S DAY
PROMS
FUNERALS
BANQUETS
JUST BECAUSE…
WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?
Floral Arrangements
HAND-HELD FLOWERS AND ARM BOUQUETS
NOVELTY ARRANGEMENTS
HOLIDAY WREATHS AND SWAGS
POTTED PLANTS
GIFTS
SILK ARRANGEMENTS
BALLOONS
Floral Businesses
AFTER FLOWERS LEAVE THE GROWER They travel to the wholesale florist
WHOLESALE FLORIST Link between the grower and the retail florist The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops. No tax is charged because the product is not finished
WHOLESALE FLORIST
RETAIL FLORIST A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers Tax is charged Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.
RETAIL FLORIST Most retail shops are full service A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.
SPECIALTY RETAIL SHOP – Targets a specific need in the market by specializing in one segment of the industry These types of shops would specialize in things such as weddings or potted plants. Many times they are located adjacent to a business that provides similar services.
What type of shop?
What type of shop?
What type of shop? Elko Florist? Raleys? Wild Rose? Costco? Walmart?
Supply and Demand Objective: Explain how supply and demand impact prices within the floral industry.
What do all of these have in common?
HIGH CONSUMER DEMAND
Let’s see what you know! When do you think flowers are in high demand? Work in groups of 4 and determine which holidays might have a high demand for flowers…write the dates of these holidays on a piece of paper. Don’t just write the obvious ones…think about smaller holidays too. Planners may be useful! Prizes for the longest, correct list! Also guess which holiday has the highest floral demand
I bet you said Valentines Day!
Discussion How do you think demand affects the retail florist? How do you think demand affects the wholesale florist? How do you think demand affects the grower?
YOU: Define each of the following in your own words: Supply Demand Price
Vocab Supply- amount of a product available Demand- the desire for the product by consumers Price- the cost of the product
Let’s see what you know!
What happens… To the price when demand is high and supply is low? When could this occur within the floral industry? HINT: Think of Gas Prices after 9/11
What happens… To the price when demand is low and supply is low? When could this occur within the floral industry? HINT: Think of Christmas Tree Farmer sales in July.
What happens… To the price when demand is high and supply is high? When could this occur within the floral industry? HINT: Think of the Apple I Phone.
What happens… To the price when demand is low and supply is high? When could this occur within the floral industry? HINT: Think of the Real Estate market right now.
Answer the following question based on what you currently know Why are flowers so expen$ive?