UNIT A COURSE ORIENTATION

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Presentation transcript:

UNIT A COURSE ORIENTATION 1.01 Describe the basic content of the Fashion Merchandising course as part of the Marketing Education program.

DISTINGUISH BETWEEN PROGRAMS & COURSES

Programs & Courses Career-Technical Education: A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application.

Programs & Courses Marketing Education: A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities.

Programs & Courses Fashion Merchandising: A Marketing Education course designed for students interested in careers in the fashion industry and the merchandising of fashion.

Organization of the Marketing Education Program Program components Roles of program participants Competencies

PROGRAM COMPONENTS Classroom instruction Work-based learning strategies Career-Technical Education Student Organization (CTSO)

Roles of program participants Student Teacher Employer/Training Sponsor Parents/Guardians Advisory Committee School Administration

COMPETENCIES COMPETENCY: The knowledge, skills, and/or attitudes necessary for performing certain tasks.

COMPETENCIES National competency areas for Marketing Education: Economics Business, Management & Entrepreneurship Communications & Interpersonal Skills Professional Development

Objectives of the Fashion Merchandising course

Objectives To develop employability skills relative to the fashion industry To provide an understanding of the major factors that impact fashion To develop effective communications and customer relations skills

To provide an understanding of fashion merchandising To understand the impact of technology on the fashion industry To understand the relationship between the segments of the fashion industry