Ch. 26 Becoming a Smart Consumer
Federal Consumer Protection How do federal laws protect consumers? At one time the burden was put on consumers. Now the government protects consumers in 5 different ways.
1. Prohibit Unfair Practices What are some unfair practices? False Advertising Unfair Pricing Mislabeling
Types of Advertising Informative- only tells things about their particular product (most common) Competitive – compares their brand with another brand Deceptive – misleads consumer using false statements (not always illegal)
Ads Appeal to our Emotions Teenagers #1 target of advertisers! Ads made to ASSOCIATE with some image, person .. Perfume ads Everyone is buying this … Bandwagon Approach Famous person… Celebrity Appeal Claims of Authority…medicines Seeing is Believing…infomercials Appeal to Senses… food advertisements
Commericals – What Are they Appealing To? http://www.youtube.com/watch?v=_oACRt-Qp-s http://www.youtube.com/watch?v=9gspElv1yvc http://www.youtube.com/watch?v=sn-7Ozvnfdc&feature=related
2. Set Standards New standards for sellers in areas of: Quality Safety Reliability Failure to meet these standards results in legal action.
3. Establish Agencies Federal Trade Commission (FTC) Food and Drug Administration (FDA) U.S. Department of Agriculture U.S. Office of Consumer Affairs National Highway Traffic Safety Administration Consumer Product Safety Commission
4. Pass Laws and Issue Rules Congress passes laws, agencies issue rules. Ex. Nutrition Labeling and Education Act
5. Protect Against Discrimination Americans With Disabilities Act Protects against discrimination on basis of disabilities. What are some requirements of businesses because of ADA.
State and Local Consumer Protection Similar to federal protection Not only passes laws to prohibit unfair business practices Where can consumers take their complaints?
Consumer Rights in Court State can sue a company on behalf of consumers. Consumers my bring class action lawsuits to state court. Provides remedies for consumers. Cease and Desist Orders Decrees Restitution
Small Claims Court Reform court for minor cases. Typical civil court was too slow, expensive, and complicated for minor cases. What type of cases would go to a small claims court? http://illinoisattorneygeneral.gov/consumers/smlclaims.html