Women out of home Consumption of Out of Home Workforce participation

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Presentation transcript:

Women out of home Consumption of Out of Home Workforce participation Time spent of activities March 2017

WOMEN ARE HEAVY CONSUMERS OF OUT OF HOME Women are heavier consumers than their male counterparts. Percentage of age group who spend 3 or more hours a day in the Out of Home media environment www.oma.org.au info@oma.org.au Source: emma (Feb 2016 - Jan 2017) MOVE. Balance of age group are either medium or light consumers or did not spend time outdoors

WOMEN UNDER 45 ARE LESS LIKELY TO BE AT HOME Women are running more errands, providing more childcare and more shopping outside the home, than their male counterparts Percentage of age group who did not leave home each day www.oma.org.au info@oma.org.au Source: emma (Feb 2016 - Jan 2017) MOVE. Balance of age group are either heavy, medium or light consumers. Source: emma (Feb 2016 - Jan 2017) MOVE.

46.2% of all employees are women WOMEN IN THE WORKFORCE 46.2% of all employees are women 36.7% of all full time employees are women 71.6% of all part-time employees are women 54.7% of all casual employees are women www.oma.org.au info@oma.org.au Source: Workplace Gender Equality Agency wgea.gov.au referencing ABS Labour Force data from June 2016.

WOMEN SPEND MORE TIME ON UNPAID WORK IN AND OUT OF THE HOME Women spend close to double the amount of time on unpaid work than males Males Females Total hours/minutes per day spent on work (employment related and unpaid work) 7:25 7:34 Total hours/minutes per day spent on employment related work 4:33 2:21 Total hours/minutes per day spent on unpaid work 2:52 5:13 Detailed Total hours/minutes per day spent on unpaid work Domestic activities 1:37 Childcare 0:22 0:59 Purchasing goods and services 0:38 0:58 Voluntary work and care 0:15 0:24 If men are more likely to stay home, why are they less likely to be doing domestic activities? We’ll leave you to answer that. www.oma.org.au info@oma.org.au Source: ABS Gender Indicators, August 2016.