NY State of Health The Official Health Plan Marketplace 2016-2017 Open Enrollment Collaborating to Close the Gap on the Uninsured Audio Portion can be Accessed at: 1-877-685-4467 Use ID# 71970059

Agenda Welcome - Danielle Holahan, Deputy Director Marketing Overview - Marci Natale, Director of Communications, Marketing & Outreach Outreach Overview - Margo Janack, Chief Marketing and Outreach Officer Close - Q & A nystateofhealth.ny.gov

Enrollment Fast Facts More than 2.8 million New Yorkers have enrolled in health coverage through the Marketplace 15% of New Yorkers are covered through the Marketplace _______ uninsured New Yorkers covered since 2013 92% of Marketplace enrollees reported that they were uninsured at the time they applied nystateofhealth.ny.gov

nystateofhealth.ny.gov

Reaching Consumers in 2017 Continue “You’d Be Surprised” messaging – TV, radio, digital New navigator testimonial ads New consumer educational materials Direct to consumer messaging nystateofhealth.ny.gov

Direct Messaging to Customers “Get Ready” for 2017 (Sent in August 2016) - Renewal is coming! - Update your information - Permission to auto-renew Renewal Reminder - Will be sent in early November Select a health plan reminders (On-going) - Sent on an on-going basis to those who receive and eligibility determination but have not selected a health plan Important Date Reminders - December 15 for January 1 coverage - End of open enrollment period nystateofhealth.ny.gov

Making Renewal Easier Improved income eligibility process use most recent verified income rather than income tax data which is years old Revised application question to encourage consumers to permit auto-renewal nystateofhealth.ny.gov

Important Dates October 2016: Renewal Notices begin mailing 11/1/16: Open Enrollment begins for new applicants 11/16/16: Open enrollment begins for individuals renewing coverage 12/15/16: Last day to enroll for January 1, 2017 coverage 1/31/17: Open enrollment closes for QHPs nystateofhealth.ny.gov

Consumer Material Survey Survey sent to 419 Agencies 360 assistors completed the survey - Navigators: 114 - CACs: 221 - FEs:25 nystateofhealth.ny.gov

Feedback on Consumer Materials Rack card Majority felt it was valuable, easy to understand, raised awareness and helped to assist consumers Poster Most felt it was valuable, easy to understand and raised awareness Fact sheets Enrollment Periods, Essential Plan, How to Pick a Health Plan, Immigrants were most helpful Videos Essential Plan How to Renew Your Coverage nystateofhealth.ny.gov

Consumer Education Resources Updated Materials Essential Plan Fact sheet, rack card and poster New Post Card At a Glance Language Identification tool Digital After Insurance Enrollment video nystateofhealth.ny.gov

Post Card nystateofhealth.ny.gov

At a Glance- QHP nystateofhealth.ny.gov

At a Glance- QHP nystateofhealth.ny.gov

At a Glance – Essential Plan nystateofhealth.ny.gov

At a Glance – Essential Plan nystateofhealth.ny.gov

Language Identification Tool nystateofhealth.ny.gov

Materials available in 27 languages 3 new languages added: - Albanian - Greek - Tagalog nystateofhealth.ny.gov

Community Outreach Continue to build public awareness about the Marketplace Reach all communities throughout the state Strong focus on priority areas and demographic groups with highest uninsured rates Increase enrollment and reach our goal to further reduce the number of uninsured Coordinate outreach activities with assistors and other partners to maximize reach Use assistor feedback on event surveys to evaluate effectiveness and plans for next year nystateofhealth.ny.gov

Community Outreach A) Cultural Heritage Events B) Faith-Based Organizations C) Seasonal Events D) Community Businesses E) Students, Children and Families F) NYS Agency Partnerships nystateofhealth.ny.gov

Promoting the Campaigns NYSOH online events calendar http://info.nystateofhealth.ny.gov/events NYSOH social media channels https://www.facebook.com/NYStateofHealth https://twitter.com/NYStateofHealth Earned Media Paid Media nystateofhealth.ny.gov

How Can You Help? Submit your events Sign Up for Events https://www.surveymonkey.com/s/NYSOHCalendarEvents Sign Up for Events Sign Up Genius Complete Post event Surveys https://www.surveymonkey.com/s/NavEventReport New Campaign Ideas! We want to hear from YOU! nystateofhealth.ny.gov

Geo-Targeted Outreach Strategy Use published survey data to identify areas and populations within areas with the highest uninsured rates - Uninsured rate (%) - Number of Uninsured - Ages 18-64 - Race and ethnicity - Income Level as a proxy for program eligibility nystateofhealth.ny.gov

Moving Forward NY State of Health enrollment increased in 2016 by 700,000 Help NYSOH Identify potential customers in NY’s priority areas nystateofhealth.ny.gov

Develop partnership strategies unique to priority areas How Can We Use This Data? Develop partnership strategies unique to priority areas Engage in conversations with priority communities Plan outreach events Target advertising nystateofhealth.ny.gov

Your Ideas How and where to reach the remaining uninsured: Referrals? Events and activities? Collaborations? nystateofhealth.ny.gov

nysohoutreach@health.ny.gov Subject line: Assistors Feedback We Want to Hear from You! nysohoutreach@health.ny.gov Subject line: Assistors Feedback nystateofhealth.ny.gov

We look forward to working together to meet these goals! nystateofhealth.ny.gov