SUCCESSFUL DEVELOPMENT OF YOUR BUSSINESS 1

ABOUT APA Another Point Advisers is a consulting company, specialized in: Market researches Business development Implementing new companies on the Bulgarian market Development of existing companies Sales and Marketing consulting Project management Staff trainings

ABOUT APA The key of our success is: RESEARCHING business environment and rivals STUDIYNG company’s strangeness and weakness TRANSFORMING them into energy for development PUTTING IT INTO PRACTICE OUR MISSION: To consult our clients not only WHAT to do but HOW to be done. To provide to our customers not only theory, but practice; not only recommendation, but execution; not only target, but result.

OUR TEAM General Manager –Lubomir Getov/www.lgetov.biz/, he has a wide experience on key positions- Sales and Marketing Manager of JIMMY'S /company for producing ice-cream with own chain of outlets/, Sales Manager of Chipita Bulgaria /7Days, Bake Rolls, Finetti/, General Manager of Prime Brands /distribution company/, lecturer, General Manager of Levi’s for Bulgaria The team –For the company are working proved professionals with long term experience and highly competence in different spheres- business planning, sales, marketing and advertisement, development and managing of sales teams, market penetration of new products and distribution development, project management. The Partners –APA is cooperating with proved companies and experts for execution of the projects and their conducting

SERVICES BUSINESS DEVELOPMENT Overall assessment of the ongoing statement and development potential; Analysis of company’s effectivity and business processes; Studying possibilities for market penetration Strategic business planning Project management Managing of structural changes, arising out of development of new and existing business activities

SERVICES SALES Analyzing, planning and managing entire sales activity Distribution- organizing of effective covering, preparing distribution strategy and policy, negotiating with chains of stores and key accounts Price policy- analysis of consumption levels, rival’s levels and creation of price strategy Trade budgets and sales planes- analyzing, planning and managing Preparing, implementing and monitoring of sales reporting Creating and implementing of indexes for measuring sales force efficiency

SERVICES MARKETING AND ADVERISEMENT Preparing entire marketing strategy Marketing researches and analysis Development and implementing of new products Creating and putting into practice working strategies for increasing of the sales Price radars, price-formation, price positioning Management by distribution channels Merchandizing consultations Strategic planning and advertisement campaigns organizing

SERVICES TEAMS BUILDING AND TRAINING Preparing job descriptions Creating teams and effective structure Staff training Preparing and implementing scale of qualitative and quantitative indexes for staff assessment and bonus schemes

EXPERIENCE- EXECUTED PROJECTS Project – Management and development of sales and marketing department Company – Bulgarian Sphere of activity– deep frozen products Economic sector– FMCG Company size – middle Project activities Creating the entire look of the brand Researching and implementing new products, Preparation and realization of price, sales and distribution policy Preparation and realization of marketing development plan Building up communication policy

EXPERIENCE- EXECUTED PROJECTS Project – Building, managing and developing of new division Company – Bulgarian Sphere of activity – distribution Economic sector – FMCG Company size – middle Project activities Entire structure management Business plan and budget preparation Building team and sales structure Creating sales and price policy Negotiating terms with strategic partners and signing contracts

EXPERIENCE- EXECUTED PROJECTS Project – Project management and implementation of new projects Company – German Sphere of activity – nuts Economic sector– FMCG Company size – large Project activities Research of the Bulgarian market and rivals Study price levels in this sphere Prepare entire budget and implement and develop new products Prepare and conduct entire marketing development plan Prepare communication policy

EXPERIENCE- EXECUTED PROJECTS Project – Penetration in the Bulgarian market Company – Italian Sphere of activity – Tourism Economic sector – Tourism Company size – large Project activities Research of the Bulgarian market and rivals Preparation of entire strategy for market penetration and development Financial plan and budget preparation- P&L, BE Preparation and conduction of entire marketing development plan Creation of company web-site and strategy for on-line advertisement

EXPERIENCE- EXECUTED PROJECTS Project – Market penetration Company – Bulgarian Sphere of activity – Ice cream Economic sector – FMCG Company size – middle Project activities Research of the Bulgarian market and rivals Sales Manager consulting for the preparation of trade policy to KA

EXPERIENCE- EXECUTED PROJECTS Project – Entire research of the Bulgarian market Company – Italian Sphere of activity – Doughy products and manufacture’s mixes Economic sector – FMCG Company size – middle Project activities BG market research Rivals analysis Analysis of distribution possibilities and standard sales practices in that sphere

EXPERIENCE- EXECUTED PROJECTS Project – Penetration in the Bulgarian market Company – Italian Sphere of activity – Importation of alcohols and FMCG Economic sector – FMCG Company size – middle Project activities BG market research Preparation of development strategy Building sales and distribution policy Portfolio determination Organization of events, samplings and PR Creation of company web-site and strategy for on-line advertisement

EXPERIENCE- EXECUTED PROJECTS Project – Sales activity development Company – Bulgarian Sphere of activity – Print services and packages Economic sector – Print services and packages Company size – large Project activities Development of strategy for enlarging sales activity of the company Development and extension of clients net Terms negotiation with KA and partners Exercise control upon staff in Sofia

EXPERIENCE- EXECUTED PROJECTS Project – Innovative advertisement instruments Company – Ukrainian Sphere of activity – Advertisement Economic sector – Advertisement Company size – middle Project activities Offering and creating innovative advertisement instruments Market research Creative and innovative POS materials Advertisement campaigns and events planning

EXPERIENCE- EXECUTED PROJECTS Project – Building up and training of a sales team Company – Bulgarian Sphere of activity – Publishing house Economic sector – Publishing Company size – middle Project activities Creating of Call center Staff hiring and training Building reporting system Preparing and implementing scale for staff assessment Creating bonus scheme based on the reached targets

EXPERIENCE- EXECUTED PROJECTS Project – Bargaining contract conditions with a trade centre Company – Bulgarian Sphere of activity – Writing materials Economic sector – Stationary Company size – middle Project activities Bargaining terms for hiring of trade space in malls Re-consideration of liabilities

EXPERIENCE- EXECUTED PROJECTS Project – Sales team training Company – Bulgarian Sphere of activity – Agricultural technique Economic sector – Agriculture Company size – middle Project activities Sales team training

THANK YOU FOR YOUR ATTENTION