Radio’s Platform Is Strong

Slides:



Advertisements
Similar presentations
Radio and TV AGED Radio The medium of the mind The medium of the mind Radio forces listeners to visualize concepts and ideas Radio forces listeners.
Advertisements

Media Pack. 421,000 Women 401,000 Men 822,000 Total Population Our Coverage Talking to people across the region.
2013 NASCAR SEASON.
Attitudes and Behaviors of Christian Adults Towards Christian Radio Rick Dunham, President & CEO Dunham+Company.
Sexual Freedom Sexual Abuse Sex Change operations Homosexuality Damaged Sexuality Pornography Prostitution.
Hosted by: Dr. Aline Phillips
Passionate Pirate Worksheet Assignment 2. Content Passion This is a very hard question to answer for me as I love a little bit about almost all the topics.
0 Audience Trends & Opportunity. 1 Audience opportunity study engaged core, fringe, and non-listeners QUESTIONS Is there growth potential? Who could be.
Business Name Presented by: name Phone number .
What kind of person listens to News Radio? They are usually 35 or older – stable decision makers The audience breakdown is 57% Men, 43% Women The listener.
DANNIELLE SMITH About ME EME 4401-Fall I Am… …A sister, daughter, niece, friend, etc. …A Christian …A 4 th year student at the University of Florida.
Advertising Proposal By: Javier Torres mediaeffective.com.
Presented to: Presented by: Jeff Schwartz Media Management Group, LLC (212)
Radio Radio!. Different Radio Stations- Multinational- Worldwide BBC World Service is the world leading Radio Broadcaster. National- Just for the one.
Radio broadcasting is audio content available on platforms for people to hear news, adverts, current affairs, debates and Q&A’s. Radio broadcasting is.
1 Listen…………….!. 2 On an average, Television garners “10 times” more Advertising spends than Radio SOURCE: AdEx Period : Apr’08 - Mar' 09 Markets: Mumbai,
VICTORIA SALAZAR A little about me…. BACKGROUND  My name is Victoria Salazar, I am 25 years old, married for 5 wonderful years to a member of the U.S.
Where you live now, where you grew up, and why did you (if you did), move Hello class, my name is Allen M. Jackson Sr.; I currently live in Monroe, Louisiana.
State of Play Tom Thomas & Terry Clifford. Music plays a larger role in public radio than many realize.
Monitoring Your Brand Online
The TEN MOST Impactful Agent Mastermind Classes of All Time
How do my husband and I agree on how many kids to have?
to Connect With Local Consumers Why You Need A Website
LEVERAGING XAXIS FOR TV REACH ENHANCEMENT
Trusted and Believed According to a March 2017 survey, 59% of respondents said they accessed local news “somewhat or very often” on TV. Social media was.

4 Easy Steps to Remember at Buying Time
OE4 Debrief & Post-OE4 Planning
Peers and Peer Pressure
For Prospects, Profits and Prosperity
IDENTIFYING AUDIENCES FOR MEDIA PRODUCTS
Lunch Humor.
The Case for Christian Radio
Yijun Zhang, Annie Laurie Elliott, Pavneet Saini
AP POTENTIAL PARENT MEETING February 15, 2017
EIGHT BLESSINGS TO SHARE
Why advertise in newsbrands?.
Anthropometrics and Ergonomics
Media Measurement and Rates #2
Making the mind create the image.
Media Awareness New and Social Media.
Cultural Autobiography
Module Two - Television
The Case for Christian Radio
Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.
#1 We learn the most important values in life from our parents and family.
PSALM 86 Hear me, Lord, and answer me, for I am poor and needy.
I am here to bless your home and your family
Westside Marketing Firm Corp
Year 6 Project Pack: Theme Park
Challenge, hope and responsibility for scripture teachers
Being a Christian in the ups and downs of life.
The Case for Christian Radio
Media Use by Farmers Chapter 9.
Cold Calling Basics.
Art Portfolio Final Mandie petersen.
My First Template I’d like to start by letting you know “we appreciate you taking time out of your busy day to allow us to share TheLocalProject story.
Advertising.
Reminder Think in silence as many reasons you can
Plant Something. Plant Maine. Plant Something. Plant Maine
Television as a Business
Marketing your N Zone Business
Why Digital Marketing Career Is Important? Presented By:- Abhinav Shashtri.
Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Build Awareness: Buildup Brand Image: Content Improves Website.
Impacting the “recession proof” customer you need
Joke Problems aren’t a joke – but they don’t have to be a curse
Impacting the “recession proof” customer you need
“Good things come to those who believe, better things come to those who are patient and the best things come to those who don’t give up or let anyone in.
Aim: How do you effectively create a product and advertise it?
Facebook & Instagram Marketing
Presentation transcript:

Radio’s Platform Is Strong Radio reaches 92% of all U.S. consumers every week – more than 235 million people. Bott Radio Network reaches a combined coverage of 50 million potential listeners. Source: Radio Advertising Bureau

Christian Radio Is Growing No format made larger gains in sheer number of additional radio outlets than the religious category. 69 million people tune in to Christian Radio every week. That’s more than twice the audience of the highest-rated TV show in America. Source: Inside Radio “Radio Gets Religion” & Dunham + Company

Christian Radio Is Growing Christian teaching and talk is ranked… #1 radio format for reaching married people and individuals educated through college #2 radio format for reaching listeners with children #3 for reaching people who earn between $75,000 and $150,000 per year Source: Soma Research

Are Way Above Average Are Way Above Average Are Way Above Average BRN Listeners Are Way Above Average BRN Listeners Are Way Above Average BRN Listeners Are Way Above Average

Life’s Most Important Questions BRN’s Programming Addresses Life’s Most Important Questions BRN features some of America’s best-known Christian leaders Our powerful programming addresses important aspects of life like marriage and faith, as well as public policy issues, which is why we attract such a high quality audience.

Quality Content Helps Advertisers Advertising in programs with a similar tone boosts ad effectiveness more than 30%. In other words…family business advertisements surrounded by quality, family content, get better results As we provide answers to life’s most important questions, BRN becomes our loyal listeners’ favorite station Source: Advertising Age

Your Best New Customers Our Loyal, Family Audience: Your Best New Customers My husband and I started listening to your radio program, and I am in awe of how it has changed our marriage and our lives as parents. I just can’t get enough of it and want to soak it up every day. - Margaret, St. Louis, MO You don’t know how much Bott Radio Network helps me. I am going through some trials right now and it is just a blessing you are on the air. You have really helped me increase my faith and strengthen my hope in the Lord. - Rob, Lincoln, NE

Radio That Gets Results Bott Radio Network: Radio That Gets Results Christian Radio listeners are nearly twice as likely to buy a product advertised on a Christian radio station as listeners on all other formats combined. “I support your advertisers when they are on your station. I listen very closely and patronize their business.” – Ramona, St. Louis, MO “Where can I get a list of those who advertise with Bott? I don’t always hear everyone and wanted to use those who advertise with you as my first choice.” – Jenny, Memphis, TN Source: Soma Research