Version 1.1.3

January 2016 Version 1.1.3

Current Challenges “The Big Rocks” MEMBERSHIP GROWTH Develop an agreed-to and understood membership growth plan that can be implemented across our councils COSTS Focus resources towards membership and revenue growth at the local and national levels. TECHNOLOGY IMPROVEMENTS Transform legacy systems into a user- friendly experience that addresses the needs of our professionals, adult volunteers and youth members THE SUMMIT Continue to build onsite, and increase attendance while inspiring new donor investments ADULT LEADERSHIP Focus on the recruiting, education and training of our direct contact leaders

Version The Game Plan The three components of the Game Plan are: Why We’ll Grow Our Short Term Strategy How We’ll Grow

Version  CHARACTER & LEADERSHIP »The BSA will have the most RELEVANT and RIGOROUS requirements for defining character and leadership programs. »The way we deliver character and leadership is the distinguishing feature of BSA »The BSA sets the bar high in terms of how we define membership  A UNIQUE VALUE PROPOSITION »The rigorous character and leadership requirements that define our programs is what makes the BSA uniquely effective »Focus on offering what parents want: programs that put their children on a path to success in life Why We’ll Grow Why We’ll Grow Our Key Differentiators

Version )Grow Exploring 4)Create and Expand Pilot Programs Our Short Term Strategy Our Short Term Strategy Four Areas Of Immediate Focus 2)Focus On Core Programs 3)Charter New Units

Version People Our Organization Is Reflecting The Communities We Serve 7 The following BSA key categories are critical to our goal of increasing membership: IT Infrastructure Leveraging Technology To Enable Growth Finance Maintaining The Financial Health Of The Organization Membership Expanding Scouting Programs To Our Nation’s Youth High Adventure Bases Delivering wilderness adventures that last a lifetime Culture Recognizing People As Our Greatest Resource How We’ll Grow How We’ll Grow Six Key Categories

Version Membership  C URRENT C HALLENGE : Develop an agreed-to and understood membership growth plan that can be implemented across our councils S HORT T ERM S TRATEGY : Four areas of immediate focus are 1)Grow Exploring 2)Recruit More Cub Scouts 3)Charter New Units 4)Create and Expand Pilot Programs 2016 M EMBERSHIP G OALS : »Increase membership nationally »Strengthen our chartered partner relationships

Version People 3)B RIDGING BSA C ULTURE G APS (Local and National) 4)I NTEGRATING BSA T ALENT M ANAGEMENT P ROCESS Create Talent Management Strategy that will develop the right leadership talent (both volunteer and professional staff) to deliver positive, life-changing experiences to youth and families. R ECOGNIZING AND INTEGRATING THE VOLUNTEER - STAFF COMPONENT 2016 “People” Category Goals: 2)I DENTIFYING L EADER S KILLSETS 5) D IVERSITY – I NCREASE DIVERSITY THROUGHOUT THE BSA FROM NATIONAL AND LOCAL BOARDS, EMPLOYEES, AND MEMBERSHIP UNTIL WE REFLECT THE DIVERSITY OF THE COMMUNITIES WE SERVE ”

Version Culture The BSA’s professionals and volunteers — and their passions for the aims and goals of Scouting — are our greatest resource. Areas of focus in 2016 will include:  Recalibrate and bring alive shared core operating principles for the BSA Culture  Form the BSA Corporate Culture Team  Identify “Keystone” culture project for that will drive home cultural change

Version IT Infrastructure By investing in technology, our goal is to make life easier for those who deliver our programs — unit leaders. Areas of focus in 2016 will include:  My Scouting Tools  Scout Book  Commissioner Tools  Home Page:  Online Retail Page:

Version Finance N ATIONAL S ERVICE C ENTER » Balancing our budgets at the national level and focusing our spending on our most critical needs. L OCAL C OUNCILS » Creating needs-focused budget plans » Strengthened Financial Statements—focusing resources on high-potential opportunities to strengthen the brand and grow the BSA. Maintaining the financial health of the BSA at both the national and local levels Finance goals will include the following:

Version High-Adventure Bases Each BSA national High-Adventure Base is a world-class facility The 2016 goals for the High-Adventure Bases will be to: »Integrate all four High-Adventure Bases into BSA culture »Maintain commitment to give councils unique Scouting experiences they cannot provide their youth »Market the life-changing activities available at the four High-Adventure Bases »Create a comprehensive business plan for each high-adventure base »Implement Summit attendance growth accountability plan

Version The Game Plan utilizes our existing mission and strategy, and crystallizes the aspirational goals into our operational and programmatic execution plan. We will continue to use Journey to Excellence as our key measurement tool to gauge progress. Our Time Is Now