9-1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 – Writing Persuasive Messages

9-2 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Apply the three-step writing process to persuasive messages Describe an effective strategy for developing persuasive business messages Identify the three most common categories of persuasive business messages

9-3 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Describe an effective strategy for developing marketing and sales messages, explain how to modify this approach for social media, and identify steps you can take to avoid ethical lapses in marketing and sales messages

9-4 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using the Three-Step Writing Process for Persuasive Messages

9-5 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Planning Persuasive Messages

9-6 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Analyzing the Situation

9-7 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Gathering Information

9-8 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Selecting the Right Medium

9-9 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Organizing Your Information

9-10 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Writing Persuasive Messages

9-11 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Completing Persuasive Messages

9-12 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Developing Persuasive Business Messages

9-13 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Framing Your Arguments

9-14 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Balancing Emotional and Logical Appeals

9-15 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Reinforcing Your Position

9-16 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Anticipating Objections

9-17 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Avoiding Common Mistakes in Persuasive Communication

9-18 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Common Examples of Persuasive Business Messages

9-19 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Persuasive Requests for Action

9-20 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Persuasive Presentation of Ideas

9-21 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Persuasive Claims and Requests for Adjustments

9-22 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Developing Marketing and Sales Messages

9-23 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Planning Marketing and Sales Messages

9-24 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Crafting a Persuasive Appeal

9-25 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Writing Promotional Messages for Social Media

9-26 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Maintaining High Ethical and Legal Standards

9-27 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives: Check Your Progress

9-28 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall