UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.03 Recognize the relationship between historical events and fashion evolution.

Mood of the decade Excess –Shoulder pads, retro 1940s –Big hair –Brand names/designer “mega brands” appeared on outside of garment (CK jeans and –Jordache

Mood of the decade (cont.) MTV debuted ‘83 –Music becomes visual –Videos become a major influence on apparel choices Lace tops, tight skirts, Bustier worn by Madonna; MJ leather jackets

Mood of the decade (cont.) Television influence –Dallas—jeans, boots, western shirts, and cowboy hat –Dynasty—wide shoulder silhouettes –Miami Vice —T-shirts worn under Armani suits, pastel colors for men –General Hospital —Luke and Laura –Lady Diana Spencer weds Prince Charles –Diana’s wedding dress becomes one of the most copied in the world

Mood of the decade (cont.) Workout craze, Jane Fonda –Legwarmers, leotards, sneakers –Nike, Reebok –Women left their high-heels at home and wore sneakers to work –Introduction of the thong bikini –STIRRUP pants (leggings w/strap around foot) –Warm-up suits (Wind suits) –Flashdance—increased the popularity of legwarmers, sweatshirt fabric, and sweatshirts with cut out necks

Yuppies Ruled “Yuppies” = young, urban professionals Wore suits, professional looks to line up with their jobs. Power Suits/Preppy styles

People who influenced fashion Ralph Lauren—classic silhouettes Calvin Klein—minimalist look, designer jeans Donna Karan—women’s career apparel Giorgio Armani—menswear styles from American Gigolo Tommy Hilfiger—red, white, blue All American sportswear

Mood of the decade (cont.) Punk –Dog collars –Mohawk hairstyles –Leather jackets and chains