1 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg  Chair of Information Systems and Management (Prof. Veit) and Chair for Value Based Marketing (Prof. Paul) both focus on digital media in research and teaching  Bachelor and master students who are interested in this area are recommended to study the digital media track which is offered by the two chairs  For successful participation in the track, students receive a certificate confirming their focus on digital media  Further information:  Websites of the chairs Websites  Contact persons of the chairs (Janina Kleine or Dennis Steininger)Janina KleineDennis Steininger Digital Media Track

2 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg  For bachelor students, the track includes 4 lectures and 4 seminars, of which 3 lectures (or 2 lectures and 1 final thesis) and 1 seminar must be completed successfully Courses of the Digital Media Track (Bachelor) Winter TermSummer Term Chair of Information Systems and Management Electronic Commerce (Lecture) [iBWL/GBM (2010): F&I, O&IM, S&I; WIN: DWI-1 Allg. Wirtsch.-Informatik] Bachelor Seminars I - IT Innovation Research - Digital Strategy Research [iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM (2013): Global Business and Economics * ; WIN: DWI-1 Allg. Wirtsch.- Informatik; DWI-2a DL-WI O&IM] * only for IT Innovation Research Digital Government Management (Lecture) [iBWL/iVWL/GBM (2010): S&I; GBM (2013): Global Business and Economics; WIN: DWI-1 Allg. Wirtsch.-Informatik, DWI-2a O&IM; ReWI: SB III Unternehmen und Management] Bachelor Seminars II - IT Innovation Research - Digital Strategy Research - Digital Business Models and Entrepreneurship Research - Online User Behavior Research [iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM(2013): Global Business and Economics * ; WIN: DWI-1 Allg. Wirtsch.- Informatik, DWI-2a DL-WI O&IM] * only for IT Innovation Research Chair for Value Based Marketing Value Based Marketing (Lecture) [iBWL/iVWL: BWL II; GBM (2010): International Business; ReWi: WPV AB (III)] New Media Marketing: Research (Seminar) [iBWL: Haus- oder Seminararbeit; GBM (2010): S&I; GBM (2013): Global Business and Economics; ReWI: SB III Unternehmen und Management] New Media Marketing: Principles (Lecture) [iBWL/GBM (2010): S&I; GBM (2013): Global Business and Economics; ReWi: SB III Unternehmen und Management]

3 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor iBWL) Winter TermSummer Term Value Based Marketing (Lecture) [BWL II] Electronic Commerce (Lecture) [Strategy & Information] New Media Marketing: Research (Seminar) [Haus- oder Seminararbeit] New Media Marketing: Principles (Lecture) [Strategy & Information] Winter TermSummer Term Electronic Commerce (Lecture) [Strategy & Information] Value Based Marketing (Lecture) [BWL II] Digital Government Management (Lecture) [Strategy & Information] IT Innovation Research (Seminar) [Haus- oder Seminararbeit]

4 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor GBM) * Winter TermSummer Term Value Based Marketing (Lecture) [International Business] Electronic Commerce (Lecture) [Strategy & Information] New Media Marketing: Research (Seminar) [Strategy & Information] New Media Marketing: Principles (Lecture) [Strategy & Information] Winter TermSummer Term Electronic Commerce (Lecture) [Strategy & Information] Value Based Marketing (Lecture) [International Business] Digital Government Management (Lecture) [Strategy & Information] IT Innovation Research (Seminar) [Strategy & Innovation] * PO 2010

5 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor GBM) * Winter TermSummer Term New Media Marketing: Research (Seminar) [Global Business and Economics] New Media Marketing: Principles (Lecture) [Global Business and Economics] Digital Government Management (Lecture) [Strategy & Information] + Final thesis on a topic in the area of digital media at one of the chairs * PO 2013

6 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Bachelor ReWi) Winter TermSummer Term Value Based Marketing (Lecture) [WPV AB (III)] New Media Marketing: Research (Seminar) [SB III Unternehmen und Management] Digital Government Management (Lecture) [SB III Unternehmen und Management] New Media Marketing: Principles (Lecture) [SB III Unternehmen und Management]

7 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg  For master students, the track includes 4 lectures and 3 seminars, of which 3 courses, at least one per chair, including 1 seminar, must be completed successfully Courses of the Digital Media Track (Master) Winter TermSummer Term Chair of Information Systems and Management Global Trends in eHealth (Lecture) [iBWL: Major/Minor Strategy & Information] Information Systems Research (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management] Global E-Business and Electronic Markets (Lecture) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management; GBM: Global Business and Economics] Digital Entrepreneurship (Lecture) [iBWL/EPP: Major/Minor Strategy & Information; GBM: I&E; ReWI: SB III Unternehmen und Management; DFM: Strategy] Information Systems Research (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management] Chair for Value Based Marketing New Media Marketing: Research (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management] Advanced Value Based Marketing (Lecture) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management; GBM: Global Business and Economics] New Media Marketing: Case Studies (Seminar) [iBWL: Major/Minor Strategy & Information; ReWI: SB III Unternehmen und Management]

8 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Master iBWL) Winter TermSummer Term Information Systems Research (Seminar) [Major/Minor Strategy & Information] Global E-Business and Electronic Markets (Lecture) [Major/Minor Strategy & Information] Advanced Value Based Marketing (Lecture) [Major/Minor Strategy & Information] Digital Entrepreneurship (Lecture) [Major/Minor Strategy & Information] Winter TermSummer Term New Media Marketing: Research (Seminar) [Major/Minor Strategy & Information] Global Trends in eHealth (Lecture) [Major/Minor Strategy & Information] New Media Marketing: Case Studies (Seminar) [Major/Minor Strategy & Information]

9 Prof. Dr. Michael Paul – Chair for Value Based Marketing – University of Augsburg Exemplary Choice of Courses (Master ReWi) Winter TermSummer Term New Media Marketing: Research (Seminar) [SB III Unternehmen und Management] Advanced Value Based Marketing (Lecture) [SB III Unternehmen und Management] Global E-Business and Electronic Markets (Lecture) [SB III Unternehmen und Management] Digital Entrepreneurship (Lecture) [SB III Unternehmen und Management]