Organizing a Marketing Club Modified by Georgia Agriculture Education Curriculum Office June, 2002

Organizing a Marketing Club ¢What is a Marketing Club? A marketing club is a group of people who meet regularly with the common goal of increasing their knowledge of marketing concepts. Presented by Cornell Horticultural Business Management and Marketing Program

+ Formal or Informal Discussion/Sharing + Hands-On Practice + Trade/Market as a Group + Real-Time Marketing Information + Targeted Learning + Other ideas?? Presented by Cornell Horticultural Business Management and Marketing Program Organizing a Marketing Club What can a Marketing Club do?

Organizing a Marketing Club ¢Three Key Ingredients for Success + Interested Producers + Facilitator (You) + Leader (Chairperson) -- Who will bring all members into the discussion and keep them moving. Presented by Cornell Cooperative Extension

Organizing a Marketing Club ¢Producers Interested + Committed + Participate in Discussions + Determine Goals, Topics and Activities Presented by Cornell Horticultural Business Management and Marketing Program

Organizing a Marketing Club ¢Facilitator + Many Details: 4 Mailing List, Reminder Cards, Copies 4 Publicize Meetings 4 VCR, Speaker Phone, Fax 4 Meeting Room 4 Computer, Internet Access + Educational Resources + Help the Leader Presented by Cornell Horticultural Business Management and Marketing Program

Organizing a Marketing Club ¢Leader + Catalyst + Keeps Meeting Moving in Orderly Manner + Encourages Participation + Promotes Discussion But Does Not Dominate + Coordinates Planning of Future Programs Presented by Cornell Horticultural Business Management and Marketing Program

Organizing a Marketing Club + Gauge Level of Interest + Information Survey + Publicize the first meeting with the Objectives or a Marketing Club, Explain what can be Achieve by a Marketing Club and the Basic Goals of Marketing Club + Start with a Marketing Workshop, then Introduce Marketing Club Presented by Cornell Horticultural Business Management and Marketing Program ¢First Meeting – Interest Meeting

Organizing a Marketing Club ¢A Marketing Workshop + Can Be the first or the Second Meeting + Better Gauge of Interest + Prepare Members in the Basics + Get Participants to Similar Base Level of Knowledge Presented by Cornell Horticultural Business Management and Marketing Program

Organizing a Marketing Club ¢Organizational Meeting + Publicity + Mail Out Reminders + Select Officers + Goals + When and Where to Meet? How Often? + Topic for First Regular Meeting Presented by Cornell Horticultural Business Management and Marketing Program

Organizing a Marketing Club + Develop Standard Format + All Should be Encouraged to Participate + New Business First + Market Reports + Special Topics or Speakers + Always Include Educational Component + Keep It Moving + Don’t Meet Just to Meet. Have Some Topic to Discuss or a Speaker Presented by Cornell Horticultural Business Management and Marketing Program ¢Regular Meetings

Organizing a Marketing Club + Learn from Each Other + Everybody Join in Discussion + Receiving Manageable Amount of Information Each Time + Continuous Learning + Peer Support Group Presented by Cornell Horticultural Business Management and Marketing Program ¢Summary

Organizing a Marketing Club + Educational Component 4 Develop resource material for special topics 4 Help us determine what they are?? 4 Support finding and inviting speakers + Newsletters + Join meeting or session for more than one marketing clubs + $$$$ from RMA mini-grant + What else?? Presented by Cornell Horticultural Business Management and Marketing Program ¢How can we support you?