Economic Development Playhouse District Association Property-Based Business Improvement District City Council Meeting Item No. 15 June 6, 2016

Economic Development Playhouse PBID Boundaries 2

Economic Development Playhouse PBID Activities Playhouse District Association  Formed in 2001, Renewed in 2006 and 2011  Requesting 3 rd Renewal Design & Physical Enhancement power washing of sidewalks/bus stop areas/trash bins, trash, debris and litter pickup and removal of posters, signs and stickers on street furniture and poles. Economic Enhancement Ambassador Guides – Organization/Resources Development Promotions & Marketing - Includes newsletters, website and social media management, development and distribution of promotional materials, seasonal decorations, special events … 3

Economic Development 4 Renewal Playhouse PBID Renewal of PBID is multi-step  The Playhouse District Association drafted Management Plan  Goals, Objectives, Budget and Assessment Formula  Property Owner Petitions greater than 50% of the total assessment to be levied has been achieved and a Public Hearing was held on April 11, 2016 and a Resolution of Intention to assess and hold an election to Renew the PBID was adopted  In accordance with the provisions of Government Code and Article XIID of the California Constitution, the City gave notice by mail to the record owner of each identified parcel in the proposed District of tonight’s public hearing. These notices were mailed on April 20th, 2016  As required by law, each notice included an assessment ballot and a summary of the procedures for the completion, return, and tabulation of the assessment ballot

Economic Development Playhouse PBID 5

Economic Development General Benefits 6

Economic Development Proposed PDA Budget 7 Direct Assessment (Private and City share)$902,000 City Grant (inclusive $5,195 City assessment Madison Ave/Union lots)$165,000 General Benefit$47,474 TOTAL$1,114,474

Economic Development Recommendation Find that adopting a resolution renewing the Playhouse District Association Property-based Business Improvement District is exempt from the California Environmental Quality Act (CEQA) per Section 15061(b)(3); and Authorize the Interim-City Manager to enter into the Baseline and Services Agreements Appoint the Playhouse District Association (acting by and through its Board of Directors) as the owners association for the purpose of making recommendations to the City Council on expenditures derived from the assessment, property classifications, as applicable, and on the method and basis of levying assessments Adopt a final resolution to Renew the Playhouse District Property-based Business Improvement District 8

Economic Development 9

Recognize Erlinda Romo Retiring as Executive Director of the PDA 10

Economic Development PBID Zones 11

Economic Development Assessment Rates Assessment FactorYear 1 Rate ZONE A Street Frontage Rate ($/LF)$ Land Area Rate ($/sq ft)$ Building Area Rate ($/sq ft)$ Residential (1-4 units) Bldg Area Rate ($/sq ft bldg.)$ ZONE B Street Frontage Rate ($/LF)$ Land Area Rate ($/sq ft)$ Building Area Rate ($/sq ft)$ Residential (1-4 units) Bldg Area Rate ($/sq ft bldg.)$

Economic Development SAMPLE ASSESSMENT CALCULATIONS SAMPLE A: 12,000 sq ft building on 15,000 sq ft lot with 100 LF of street frontage located in Zone A Frontage = 100 LF x $9.74/LF= $ Land = 15,000 x 6.951¢/sq ft= $1, Bldg = 12,000 x 6.95¢/sq ft= $ TOTAL YEAR 1 ASSESSMENT= $2, PER MONTH= $ 238/mo PER SQ FT OF BLDG PER MO = 2¢/sq ft bldg/mo SAMPLE B: 12,000 sq ft building on 15,000 sq ft lot with 100 LF of street frontage located in Zone B Frontage = 100 LF x $7.1589/LF= $ Land = 15,000 x ¢/sq ft= $ Bldg = 12,000 x ¢/sq ft= $ TOTAL YEAR 1 ASSESSMENT= $2, PER MONTH = $175/mo PER SQ FT OF BLDG PER MO = 1.5¢/sq ft bldg/mo 13

Economic Development Baseline Services 14 ACTIVITYLEVEL OF SERVICE Police Services 1.Patrol 11 officers, seven days a week, twenty ‑ four hours per day, in the Midtown area, which includes Playhouse. 2. Special Problems UnitService of citywide unit as required. Maintenance Services 1. Lighting Lights changed on as needed basis. Necessary upkeep and maintenance of lighting. Preventative maintenance every nine months. 2.Graffiti Removal Two trucks, operated seven days a week on a citywide basis. Response to calls from Hotline number and police officers. Service provided at no charge to building owner. 3.Vacant Lots MaintenanceResponse to reports of owners not maintaining their property 4.Parking Off-Street Lots Maintenance of two City-owned parking lots through private contractor. Trash, Landscape and Sweeping is completed weekly. Signage, Lighting and Equipment Maintenance is completed as needed. 5.Parking On Street Maintenance of parking spaces and meters, including repairing and painting meters. 6.Street Sweeping /MaintenanceMachine sweeps once every two weeks on Friday, twenty-six times per year. Street maintenance, including repairing pot holes, laying asphalt patches and maintaining storm drains.

Economic Development Baseline Services Continued 15 ACTIVITYLEVEL OF SERVICE 7. Trash dumping Fast Food Litter Route at Los Robles and Colorado Blvd, and Lake and Colorado – every Friday. Bus Routes – Colorado Blvd and Walnut Street – Monday, Cordova and Los Robles – Tuesday, Lake Avenue – Friday Street Litter Containers along Colorado Blvd from Los Robles to Lake Street and along Lake Avenue from Colorado Blvd to California Blvd – Six days per week on Monday, Tuesday, Wednesday, Friday, Saturday and Sunday. 8.LandscapingMaintenance of street trees and tree wells and grates. 9.Landscaping - Tree Trimming Pruning of ficus nitida trees on four-year pruning schedule. Pruning of other species are at varying schedules from four to fifteen years. Trees to be maintained and groomed. 10.Landscaping -Tree PlantingPlanting and removal of trees as necessary. Other Services 1.Business recruitment and retentionCoordinated efforts with the DISTRICT, retailers and property owners to develop, attract and retain retail tenants, investors, office tenants and customers for Playhouse. The goal of this shall be to (1) work to gain new tenants and customers throughout the PDA on and off Colorado Boulevard; (2) develop programs to educate and retain independent business, per annual budget allocation