1. South Lake Avenue Property and Business Improvement District
City Council Meeting
Item No. 2
March 20, 2017

2. South Lake Avenue PBID Boundaries

3. South Lake PBID Activities
South Lake Avenue Association
Formed in 2007, Renewed in 2012 ( )
Requesting 2nd Renewal ( )
Maintenance Services – manual cleaning and power washing of sidewalks/bus stop areas/trash bins, trash debris and litter pick up and removal of posters, signs and stickers on street furniture and poles.
Ambassador Program- Ambassadors provide directions, handout business directories, patrol for graffiti, crime, code violations and suspicious activities.
Promotions & Marketing - Includes newsletters, website and social media management, development of promotional materials, seasonal decorations, special events

4. Renewal South Lake PBID
Renewal of PBID is multi-step process
Prior to the petition phase the South Lake District Association drafted Management Plan outlining the goals, objectives, budget and assessment formula
Petition Phase – Property owners in the proposed district who will pay more than 50% of the proposed assessments.
Ballot Phase – PBID renewal ballots are sent out to each property owner in the proposed renewed district.
Adoption of resolution of intention – in order for the renewal process to proceed, it is necessary for the City Council to adopt the resolution of intention. This authorizes the City Clerk to mail a ballot for the renewal to the property owners within the District and set a public hearing date to tabulate the ballots

5. Proposed SLA Budget ACTIVITY Allocation %
1.0 Maintenance Services (includes amenities)
$161,000
24%
2.0 Ambassador Program
$177,700
27%
3.0 Marketing/Promotions $
26%
4.0 Administration/Operations
$150,336
23%
TOTAL
$662,636
100%

6. Recommendation
Find that adopting a resolution renewing the South Lake Avenue District Association Property and Business Improvement District is exempt from the California Environmental Quality Act (CEQA) per Section 15061(b)(3);
Adopt a Resolution of Intention to Renew the South Lake Avenue Property and Business Improvement District
Set a Public Hearing for May 15, 2017 at 7:00 pm

7. Assessment Rates Assessment Factor Year 1 Rate
Lake Avenue Street Frontage Rate ($/LF) $
Land Area Rate ($/sq ft) $
Building Area Rate ($/sq ft) $
Residential (1-4 units) Bldg Area Rate ($/sq ft bldg.) $
All other Street Frontage Rate ($/LF) 
$  

8. Fiscal Impact
The City assessment for the PBID is $48,668 including city-owned parcels ($13,628) and the privately owned parcels bound by a surface easement ($35,040)
In addition, the City would contribute $ 29,483 in the first year to off-set the General Benefit cost