4-1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 Writing Business Messages

4-2 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Identify the four aspects of being sensitive to audience needs when writing business messages Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice

4-3 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Describe how to select words that are not only correct but also effective Define the four types of sentences and explain how sentence style affects emphasis within a message Define the three key elements of a paragraph and list five ways to develop coherent paragraphs Identify the most common software features that help you craft messages more efficiently

4-4 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Being Sensitive to Your Audience’s Needs

4-5 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Adopting the “You” Attitude

4-6 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Maintaining Standards of Etiquette

4-7 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Emphasizing the Positive

4-8 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Bias-Free Language

4-9 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Building Strong Relationships with Your Audience

4-10 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Establishing Your Credibility

4-11 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Projecting Your Company’s Image

4-12 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Controlling Your Style and Tone

4-13 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Creating a Conversational Tone

4-14 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Plain Language

4-15 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Selecting Active or Passive Voice

4-16 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Composing Your Message: Choosing Powerful Words

4-17 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Balancing Abstract and Concrete Words

4-18 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Finding Words That Communicate Well

4-19 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Composing Your Message: Creating Effective Sentences

4-20 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Choosing from the Four Types of Sentences

4-21 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Sentence Style to Emphasize Key Thoughts

4-22 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Composing Your Message: Crafting Coherent Paragraphs

4-23 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Understanding the Elements of a Paragraph

4-24 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Topic Sentence

4-25 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Support Sentences

4-26 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Transitions

4-27 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Developing Paragraphs

4-28 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using Technology to Compose and Shape Your Messages

4-29 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives: Check Your Progress

4-30 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall