SPRING BUSSINESS CONFERENCE Micro, small and medium companies in wood sectors Breakthrough on foreign markets The Italia way of promoting SMEs Wood Industry Ljubljana, May 12th 2014 Elisa Scelsa, Director ITA Office in Ljubljana

The Italian Trade Agency (ICE) is the government body whose mission is to develop, facilitate and promote the economic and commercial relations This includes: import-export; industrial collaboration of Italian companies with foreign economic operators; marketing Italian goods and services internationally; and promoting the Made in Italy image around the world and Italy itself as a destination for foreign investment. From our offices: Rome and Milan and through our international presence, within the Italian diplomatic network, we operates in about 70 countries (as Trade promotion section of the Italian Embassy) together with business organisations and other public and private entities to offer coordinated support to all Italian stakeholders involved in the globalisation process.

Wood Industry in Italy in 2013  Turnover: more than 27 bn euro  Companies:  Employees:  Trade  Export: 12.7 bn euro  Import: 4.6 bn euro  Trade surplus: over 8 bn euro  Trend : -3.2% turnover; +2,4% Export (UE  with some exceptions as UK and Austria; Extra UE  )  Quality pays:  Index of average unit values   Index of export volumes 

Italian Forniture in Slovenian Market ITALY = 3^ SUPPLIER EXPORT EXPORT49 million EUR (market share 11%) Slovenian Import 2013 – Main suppliers 1. Germany 2.Poland 3. Italy 4.Serbia 5. Croazia ITALY = 5^ BUYER IMPORT IMPORT50 million EUR (market share 6%) Slovenian Export 2013 – Main buyers 1. Germany 2. UK 3. Austria 4. Slovacchia 5. Italy 6. Croatia Italian DESIGN brands distributed in Slovenia:

Slovenian trade with Italy (in,000 euro) Sector Slovenia Export to Italy Slovenia Import from Italy BalanceTotal % on total Trade Wood and wood products ,8 Forniture ,7 Sub-total ,4 All sectors ,0

An answer to companies and business associations wishing to work together on foreign markets, a wide range of services helping them to connect with each other: –Promotion (trade delegation visits to Italy, official participation in local fairs and exhibitions, workshops and conferences, etc…): 43,1 million di euro public-private investment for about 14,000 Italian participants, 14,000 foreign participants and 16,000 B2B meetings –Assistance (identification of possible business partners, bilateral trade meetings, forums and seminars with Italian experts). In 2013, in Lubiana we assisted more than 300 economic operators, providing individual services to 170 of them –Facilitation of the inward and outward flow of investments –Training programs on internationalisation for young graduates, enterprises, public executives and managers: 35 training courses (post-graduate for export manager, corporate training on export and internationalization, training for officials, entrepreneurs and decision makers abroad, technology transfer, e-learning and distance learning) What can public promotion offer?

ITA Promotion Plan 2104 – by sector

ITA Promotion Plan 2104 – by activity

Our contacts For italian companies: For foreign companies

Thank you for your attention! Elisa Scelsa Director of ITA Office in Lubiana Cankarjeva ulica 10