Ballathie House Hotel Our mission…..

To INSPIRE ……. Juliet Harbutt – Chairman of the British Cheese Association, inspiring at Ballathie

To create…..

The next generation of hospitality ambassadors

Our Location Privately owned 4 star Country House Hotel on its own 1500 acre estate. We offer fishing, shooting, walking, bird watching and other various outdoor activities. We are the Ultimate Scottish destination hotel

What makes us unique -

POSITIONING  4 Black star country hotel  2 Rosette restaurant  Destination  Experience

HOW?

Staff – our ambassadors We train our staff intensively and extensively using SOP's These are signed off 3 times –When staff have read through and understand –When staff have proved to themselves –When the supervisor is happy Why? –Staff self esteem –Guest satisfaction –We can discipline

Marketing Teddy Bears Adoption Signs behind the door Turn Down Service Data base Personalize the room – fire escape signs. Name the rooms etc

PR Ballathie cares branding Calendar Money added to the guests bill Every month the charity changes and is chosen by the head of department Unique partnerships – We have our own beer, Whisky, Tea, Cheese Bespoke room amenities – we have our own soap made for us, send soap to Philippines l

Green Recycling in the rooms We have branded it – we recycle 89% of our waste. Fair trade sugars etc in rooms Make it your teams responsibility – form a green team. Flowers – Nasturtiums Market Farmers and gardeners – use local people Put a 500ml coke bottle in the toilet cistern and brand it. GPS system of the area for residents. Big balance between luxury and green go slowly – baby steps.

Challenges Room occupancy Average room rate Operating costs Maintaining reputation. Staying profitable

THANK YOU FOR YOUR TIME I would love to hear some recommendations from you PLEASE?