Marketing & Brand Research AAA Member Poll 2011 Summer Travel and Entertainment Auto Club of Southern California May 2011

Marketing & Brand Research – Summer Travel Poll – May Page 2 Methodology An online survey was sent to Auto Club members who participate in the online research panel “AAA Insiders” The survey was conducted from May 2-16, Auto Club of Southern California members completed the survey Responses are weighted to represent the ages of members Differences between 2011 and 2010 results were tested for statistical significance at a 95% confidence level

Marketing & Brand Research – Summer Travel Poll – May Page 3 “In which entertainment categories do you plan to spend money during summer 2011?” Base: 2011 Auto Club members n= Auto Club members n=624 Q: “In which of the entertainment categories below do you plan to spend money during summer 2011?” Multiple responses allowed. For the majority of Auto Club members, dining out and nightlife will be the entertainment they are most likely to spend on, followed by movies Compared to summer 2010, more members plan to pursue hobbies or sports Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010

Marketing & Brand Research – Summer Travel Poll – May Page 4 “How are you planning to change your entertainment activities this summer compared to last summer, if at all?” Q: “How are you planning to change your entertainment activities this summer compared to last summer, if at all?” Multiple responses allowed. Significantly fewer Auto Club members this year (34% vs 43%) say they’ll choose less expensive options compared to their choices for summer % state they won’t make any changes to their summer entertainment plans Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010 Base: 2011 Auto Club members n= Auto Club members n=624

Marketing & Brand Research – Summer Travel Poll – May Page 5 Gas Prices Affect Budgets of Auto Club Members Base: Auto Club members 2011 Summer Poll n= Spring Poll n=570 Yes No Auto Club of Southern California “Have the recent gasoline price increases affected your household budget?” “At approximately what price per gallon of gas did you or will you make major changes in how much you drive or how much gasoline you use?” Significantly more Auto Club members say gas price increases have affected their household budget compared to the poll taken in March of this year (77% vs. 64%) $4 remains the critical point at which members say they did or will make major changes in their driving. However, more have stretched their limit to $5 or more March % March % % 20  

Marketing & Brand Research – Summer Travel Poll – May Page 6 “How have the higher gas prices affected your spending decisions?” Q: “How have the higher gas prices affected your spending decisions?” Multiple responses allowed. The great majority of Auto Club members (85%) affected by the higher gas prices will cut back on unnecessary driving Compared to the impact of gas price increases in the spring, more members say they’ll search for discounts for summer travel and entertainment, will spend less on their trip, and will use a member discount program Base: Auto Club members who said high gas prices have affected their spending decisions Summer Poll n=504 Spring Poll n=358 * Not asked in 2011 Spring Poll Uppercase letters indicate statistically significant difference from other lettered category

Marketing & Brand Research – Summer Travel Poll – May Page 7 “About how many gallons does your primary vehicle’s gas tank hold?” Not asked in 2010 or 2011 Base: Auto Club members n=656 Q: “About how many gallons does your primary vehicle’s gas tank hold?” The vehicles of the majority of Auto Club members (60%) hold up to 17 gallons of gas

Marketing & Brand Research – Summer Travel Poll – May Page 8 “How often do you fill your primary vehicle’s gas tank?” Not asked in 2010 or 2011 Base: Auto Club members n=656 Q: “About how often do you fill your primary vehicle’s gas tank?” About a third (35%) of Auto Club members fill their gas tank once a week and 19% fill up more often 19%

Marketing & Brand Research – Summer Travel Poll – May Page 9 “Which of the following types of vehicles do you or members of your household drive?” Not asked in 2010 or 2011 Base: Auto Club members n=656 Q: “Which of the following types of vehicles do you or members of your household drive?” Multiple responses allowed. Virtually all Auto Club households have gas engine vehicles and 7% have hybrids

Marketing & Brand Research – Summer Travel Poll – May Page 10 “During summer 2011, do you plan to take at least one leisure trip?” Q: “During summer 2011, do you plan to take at least one leisure trip?” “Leisure trip” for this survey is defined as “a non-business trip in June, July or August of more than 50 miles one way from home and requiring at least one overnight stay.” Significantly fewer Auto Club members are sure they’ll take a leisure trip this summer (67%) compared to last year (87%) Many more will not (19%) or are undecided (15%) Base: 2011 Auto Club members n= Auto Club members n=624  % % % 19%  15%  67% ▼ Yes No Undecided indicates significant difference from 2010  

Marketing & Brand Research – Summer Travel Poll – May Page 11 “How many leisure trips are you likely to take this summer?” Base: 2011 Auto Club members who plan to take a leisure trip during summer n= Auto Club members who plan to take a leisure trip during summer n=546 Q: “How many leisure trips are you likely to take this summer?” Significantly more Auto Club members will take just one or two trips this summer (77%) compared to last year (65%) 77%  65 indicates significant difference from 2010  

Marketing & Brand Research – Summer Travel Poll – May Page 12 “What do you plan on doing while traveling this summer?” Q: “What do you plan on doing while traveling this summer?” Multiple responses allowed. Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437 Auto Club members’ top three activities on their summer trips this year will be visiting family, sightseeing, and visiting friends

Marketing & Brand Research – Summer Travel Poll – May Page 13 “About how much do you expect to spend on all your leisure travel during summer 2011?” Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=435 Q: “About how much do you expect to spend on all your leisure travel during summer 2011, including lodging, transportation, meals and entertainment?” About half of those Auto Club members who will travel this summer plan to spend $1,500 or less on all their summer leisure trips 52%

Marketing & Brand Research – Summer Travel Poll – May Page 14 “What have you cut back on to ensure you could take a trip this summer?” Q: “Have you cut back the last few months on any of the areas below to ensure you could take a trip this summer?” Multiple responses allowed. A third (35%) of Auto Club members didn’t have to cut back to save for their summer vacation trip But those who did cut back most often decreased their restaurant dining, buying new clothes or shoes, and using gasoline Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 15 “What travel destinations do you plan this summer?” Q: “What travel destinations do you plan on this summer?” Multiple responses allowed. 6 in 10 Auto Club members will be traveling to other states in the U.S. this summer Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437 Most popular states Nevada 22% Arizona13% Utah 8% Oregon 7% Hawaii 7% Washington 6% New York 4% Colorado 4% Most popular cities Las Vegas 15% San Francisco 7% Seattle 5% San Diego 5% Chicago 3% Phoenix 3% Most popular countries England 18% Spain11% Japan 8% France 5% Italy 5% Sweden 5%

Marketing & Brand Research – Summer Travel Poll – May Page 16 “Where do you search for discounts to use while traveling?” Q: “Which of the following methods do you use to seek out discounts to use while traveling?” Base: 2011 Auto Club members who plan to take a leisure trip during summer n= Auto Club members who plan to take a leisure trip during summer n=381 Significantly more Auto Club members said this year that they don’t search for discounts (21% vs. 5%) More are using smart phone apps and fewer are using local guides, discount websites, or coupons from hotels or travel agents * Not asked in 2010 Uppercase letters indicate statistically significant difference from other lettered category

Marketing & Brand Research – Summer Travel Poll – May Page 17 “What forms of payment are you most likely to use?” Q: “What forms of payment are you most likely to use while traveling this summer?” Multiple responses allowed. The majority of Auto Club members (78%) will use credit cards while they travel this summer A substantial number (65%) will also use cash Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 18 Credit Card Loyalty Programs Q: “Does the credit card(s) you’re most likely to use while traveling give you ….?” Multiple responses allowed. The most commonly used type of credit card among Auto Club members traveling this summer provides them with reward points for any type of purchase Getting points toward future air travel and getting a percentage cash back on any purchase are tied as the second most popular types of card Not asked in 2010 Base: 2011 Auto Club members who will use credit cards while traveling in the summer n=346

Marketing & Brand Research – Summer Travel Poll – May Page 19 “What will be your primary type of transportation to reach your destination?” Q: “For [your longest trip], what will be the primary type of transportation to reach your destination?” Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 20 “How many days will your trip last?” Q: “How many days will your longest trip last?” Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 21 “What will your primary accommodations be while on this trip?” Q: “What will be your primary accommodations while on your [longest] trip?” Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 22 “How long ago did you plan this trip?” Q: “How long ago did you plan this [longest] trip?” Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 23 “Which of the following did you use to help plan your trip?” Base: 2011 Auto Club members who have already planned their leisure trip(s) for the summer n=284 Q: “Which of the following did you use to help plan your trip?” Multiple responses allowed

Marketing & Brand Research – Summer Travel Poll – May Page 24 “Which of these was the most helpful in your planning?” Not asked in 2010 Base: 2011 Auto Club members who have already planned their leisure trip(s) for the summer n=82 Q: “Which of these was the most helpful in your planning?” Caution: Small base size

Marketing & Brand Research – Summer Travel Poll – May Page 25 “Which methods will you use to book or make reservations for your trip this summer?” Q: “Please indicate any of the methods below that you did use or will use to book or make reservations for your longest trip this summer.” Multiple responses allowed. Not asked in 2010 Base: 2011 Auto Club members who plan to take a leisure trip during summer n=437

Marketing & Brand Research – Summer Travel Poll – May Page 26 “What “extra” would most influence you to choose to book with a travel company?” Not asked in 2010 Base: 2011 Auto Club members n=656 Q: “If several different travel companies offered the same type of trip at the same price, what “extra” would most influence you to choose one them?”

Marketing & Brand Research – Summer Travel Poll – May Page 27 “Why are you not taking a leisure trip this summer? Q: “Why are you not taking a leisure trip this summer?” Multiple responses allowed. Base: 2011 Auto Club members who indicated they would not be taking a leisure trip this summer n=123 Not asked in 2010 “High gas prices” is the main reason 6 in 10 members who are not traveling this summer say they are not taking any trips

Marketing & Brand Research – Summer Travel Poll – May Page 28 Demographics Auto Club of So. Calif. Base656 Gender Male56% Female42% Age % % % 65+20% Income <$50,00015% $50,000-$74,99917% $75,000-$99,99916% $100,000-$149,99918% $150,000 or more12% Prefer not to answer22%