Helps me get things done by completing tasks or bringing me a step closer Keeps one shared notebook with what she’s learned about me; I can access the notebook from any Cortana experience and Cortana is always aware of its contents Always looks out for me (e.g. using contextual awareness and her notebook) Consistent visual identity ( ), personality traits, voice (e.g. Jen Taylor in the US); Adapts continually to be globally inclusive and culturally relevant Lets me interact using natural language in a consistent and contextual way

Hey Cortana, order me food with Just Eat Hey Cortana, create a station for Hozier on Pandora Hey Cortana, send a message to Jonas Brandell on Viber Hey Cortana, Tweet flying into San Francisco tonight

You Register Actions Cortana has Insights Users Get Things Done, Effortlessly Leave Work New in Town Arrive at Gym Upcoming Event In the Morning Flight will depart On my way Home Electricity bill due date Working Late

Arrive / Leave home Arrive / Leave work Meeting during lunch Working late Upcoming flight Upcoming restaurant reservation At morning / evening Order food for delivery or pick-up Make restaurant reservation Send a message (Re)schedule /Cancel meeting On my way home / work Flight has landed Bill due date Upcoming movie reservation Buy movie ticket Buy event ticket Play musicPay bill Your Actions Upcoming meeting Predefined Actions

Starting with……in the future

No additional code for deep link enabled apps and websites Register and configure actions at developer.microsoft.com/cortana