Belgrade viewed from the boats November 2010 Research of opinions, preferences and expectations of tourists coming to Belgrade by boats Градски завод за информатику и статистику

Touristic nautical season cruise ship dockings tourists crew members –

Methodological remarks  Research objectives: consider opinions, views, impressions of foreign tourists who come to Belgrade by boats design/improve the touristic offer of Belgrade and the program context, point at/solve problems in the city according to the research results Measure effects of investing in quality and content of touristic offers  For the first time, the research was realized during the period from 15 th May till 10 th October  The research was repeated between 15 th May until 10 th October 2010 which objective was to measure the achieved effects by the previous investments and improvements, through estimations of visitors` satisfaction  Data collecting method: Terrain polling, realized by direct contact in Harbor Belgrade  Sample: Random, according to the planned dynamic (30 – 35 respondents a week), 655 respondents took part in the research in 2009 and 702 respondents in 2010.

Content – concept  Belgrade in the eyes of foreign tourists arriving by boats  About the Passenger Terminal/Port of Belgrade  Impressions from this journey

1. About Belgrade impressions, views, observations, evaluation...

Is this their first time in Belgrade “Beautiful city with interesting history and culture” “Belgrade, great surprise, beautiful city, excellent energy” “Great pride of Serbia, beautiful city” It's their first time in Belgrade They have visited it before

Belgrade as a touristic destination % “All those changes, all the history... ” “Excellent cultural heritage, parks in the center of the city surrounded by monuments, pedestrian zones” “Belgrade is more beautiful and interesting alive than in commercials, it is usually other way round” Attractive to visitors Places they visited (monuments, museums, squares…) Arrangement of public areas and sites they visited

What Belgrade has to offer – estimations, opinions... % “I like open spaces, many art works, relaxing” “Restaurants are very interesting, good atmosphere” Shopping Catering facilities (restaurants, cafes) Value for money

Аtmosphere, environment... % “Kind people, clean streets” “Better than we expected” “Kind and good mannered people, they try hard, they are really hospitable” “Тhat day it was – Таngo marathon! Something exceptional in a beautiful environment” Security, personal safety Hospitality and friendliness of Belgrade citizens Town atmosphere

How far we meet the expectations... % “Really above expectations” “It exceeds by its attraction many European cities that I have visited” “A large city on two rivers, on two large rivers, I did not know that” “Amazing environment, pedestrian zones in the center of the city with street performances, music programs”

2. About the Passenger terminal/ Port of Belgrade

Passenger Terminal, evaluations... % Staff hospitality Quality and diversity of information about Belgrade (brochures, advertising materials…)

In the harbor, shopping, souvenir... % “Regarding the fact that we stayed only one day, we did not miss anything” “(im)possibility to pay in Euros” “Lack of more information and brochures in German language” General mark, in both rounds of research, is that the visitors that come to Belgrade by boats have very little time for shopping. A better mark was given for shops in the Harbor, which offer at the beginning of the season has been improved and enlarged according to the comments and remarks from the last year Souvenir offer Shopping

3. About the impressions from their journey...

Impressions about the cities they have visited during the journey... % % Vienna Budapest Belgrade Novi Sad Bratislava

Would you like to come to Belgrade again Will you recommend to friends to visit Belgrade “The best impression I bring from Belgrade is that you should come here again” “The atmosphere in the city is extraordinary, I shall thank to all that have recommended me to come to Belgrade”

Do you wish you could stay one more day in Belgrade “We did not have enough time to see everything” “Very beautiful but too short” “If we could have stayed at least one more day!?” No, 15% Yes, 85% No, 18% Yes, 82%

Who were the respondents – Belgrade visitors Sex: Male 47%, Female 53% Age: Up to 50 years 15%, 51 – 64 years 36%, 65+ years 51% State of origin: Argentina Austria Australia Belgium England Denmark France Netherlands Canada China Hungary Mexico Germany New Zealand USA Turkey Most from Germany and USA

Thank You for Your attention! November 2010 Institute of Informatics and Statistics