Pro-Sim-Restaurant Prosim.knowledgematters.com.

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Presentation transcript:

Pro-Sim-Restaurant Prosim.knowledgematters.com

The Modules Marketing Location Selection Financial Statements Menu Design Pricing Purchasing Layout Staffing Advertising Menu Engineering Turnaround Restaurant Mogul

The process Open up the pro-sim Complete the pre-reading Click Run SIM Follow the assignment instructions

Market Research The importance of market research in planning a restaurant Read and evaluate the market research Use the research to diagnose problems Avoid assumptions

Market Research Explore the use of surveys as key market research tool You’ll select the questions for the survey You create the survey You’ll then analyze the information Then you’ll solve a problem that occurs

Location Selection You take over a struggling restaurant Move to a better location Find a good rent Revenue potential for that area Use population data (demographics) Use information to generate profit